Category: News

New York, NY (September 13, 2017) – We are proud to announce the Samsung FlexWash™ system, a concept Verv Innovation helped create, won Gold in design excellence. This is an incredible feat for our division. The International Design Excellence Awards is one of the most prestigious design competitions in the world.

The Secret to Samsung’s Success

Samsung asked Verv to pinpoint an unmet need among washer buyers then exploit it with new features.

Our Co-Magination^® approach uncovered consumers worry about maintaining the condition of their garments but don’t have time to run extra loads.

Our team devised a concept for two ways to wash simultaneously in one machine, giving customers better fabric care with fewer loads in less time.

It’s a powerful example of the work Verv does in collaborative innovation to identify, visualize and design “what’s next” in a category.

See the innovation Verv helped create at work in this 30-second video.

New York, NY (September 07, 2017) – Tenet Partners today released its 2017 Top 100 Most Powerful Brands report, which ranks the strongest brands in retail, food, tech, automotive and financial services. The companies that make our list have captured high awareness and positive brand perception in the marketplace.

The data used to create the report is from our CoreBrand^® Index — an objective, quantitative benchmark study and the only methodology validated by the Marketing Accountability Standards Board (MASB). We use quantitative research from 10,000 consumers and business decision makers to measure brand awareness (Familiarity) and perception (Favorability) for each company in our index, which is then combined to calculate a company’s brand strength, or, as we call it — “BrandPower.” Objective measurements of these metrics often provide meaningful indicators of a company’s management effectiveness, and therefore financial performance.

A new attribute was introduced this year. Survey respondents were asked to judge companies based on what they perceived as a culture of innovation. This Innovation metric was applied to 160 companies across all industries for which data exists going back to the beginning of the CoreBrand Index over 25 years ago.

“The innovation attribute is already yielding several new insights to the body of knowledge about how intangible assets create value,” said Jim Gregory, Chairman at Tenet Partners.

Increasingly, companies that succeed in disrupting their industry are seen as innovators, especially in areas that go beyond product development, such as service delivery and customer experience.

Most Innovative Food Brands of 2017

• Hershey #9
• General Mills #12
• Campbell Soup #17
• Tyson Foods #40

Innovation plays a pivotal role in the strength of a company’s brand. This is important because companies need innovation to sustain competitive advantage and long term performance. Therefore, a culture of innovation that permeates the organization is a key factor driving brand success and creating solid brand equity.

Brands no longer fit into neat boxes. Strong brands boldly branch into new industries — blurring the boundaries of competition and consistently raising the bar for customer experience and product or service innovation. Companies that are nimble on their feet to the changes in the marketplace and consumer expectations stay relevant longer, enjoy higher brand allegiance, and build consistent growth.

In Tenet Partners’ 2017 Top 100 Most Powerful Brands, Retail is the most represented industry which saw online sales soar to new heights in 2016 despite critics and analysts predicting the doom of the industry.

Most Powerful Retail Brands of 2017

• Barnes & Noble #36
• Walmart #47
• Target #50
• Lowe’s #54
• Home Depot #56

Technology continues to experience explosive growth, led by Apple which has been rising in BrandPower over the past five years.

Most Powerful Technology Brands of 2017

• Apple #4
• Microsoft #6
• Google #9
• IBM #18 *Yahoo #21

To download the full report for a comprehensive look at this year’s findings, including sector trends and analysis of the Top 100 brands, visit our website. To join the conversation on social media, use the hashtag #MPB100.

About Tenet Partners

Tenet Partners is a brand innovation firm that transforms organizations through a blend of research, strategy, design and technology. Our mission is to help companies create brand value and unlock real-time solutions and possibilities in today’s digital-driven and customer-focused world. We were named among the top New York City branding agencies of 2017 by research firm Clutch, which uses ongoing research of leading B2B firms in New York to pinpoint the top providers in various industries.

For more information, please contact:

Valerie Chernetskyy
Manager, Marketing Communications
Tenet Partners
+ 1 212 329-3034
vchernetskyy@tenetpartners.com

New York, NY (August 30, 2017) – Tenet Partners and AMA New York team up for a special webinar at 1 p.m. ET on September 26 about how to solve the key challenges in brand transformation. This webinar will tackle the four key pivot points in brand transformation: capturing valid insight, devising a focused strategy, optimizing concept development, and moving the best ideas forward. Our speakers will use real project examples to illustrate simple tools for making better decisions that will ensure better outcomes.

What You’ll Learn:

• How to leverage customers in ways they can best contribute and avoid letting them lead you astray.
• How to develop a coherent design strategy that builds consensus and focuses creative energy with greater impact and fewer bullet points.
• How to approach concept exploration to avoid “ideation frustration” in quality, freshness and breadth.
• How to identify and refine the most promising concepts without rigid criteria that leaves great ideas behind.

Our Speakers

Ken Miller, Partner, Innovation Strategy & Design
David Demar, Partner, Innovation Strategy & Design

Can’t make the webinar? If you register in advance, you’ll receive a link to the webinar recording after the event. Don’t miss your opportunity to gain key insights from our team.

Register Now

New York, NY (August 09, 2017) – Tenet Partners today relaunched Brand Ensemble, its leading brand asset management (BAM) and digital asset management (DAM) platform. The re-engineered, cloud-based offering brings together a comprehensive set of capabilities to enable digital transformation for brand managers at large enterprises.

For more than 20 years, large brands such as Xerox, Amgen, Conduent, Travelers, and CFA Institute have trusted Tenet’s innovative software and client-centered approach to create a stronger more consistent brand.

Now, increasingly complex channels, partner relationships, marketing systems and global operations have created new challenges for those responsible for managing brand assets. Brand Ensemble addresses these issues in a single platform that unifies eight solutions brand managers need to succeed in today’s fast moving environments.

Brand Ensemble’s core features include:

• Brand portal
• Digital asset management
• Photo library
• Logo selector
• Approval workflow
• Brand audit
• Ad builder
• Access control

In a dynamic, digital world, companies need a DAM to manage the deluge of digital assets they generate to scale their marketing strategies. From strategy to launch, Tenet Partners provides an end-to-end solution that helps companies to build, secure, and utilize a central library for all their digital assets including guidelines for their use.

Tenet has long championed robust, simple digital asset management as a tool for enhancing brand value, and was a pioneer in the space. “Our first implementation of an enterprise BAM/DAM system was for Texaco in 1999. We were the first company to implement a global, multi-language, digital brand management platform for a major US corporation,” said Larry Roth, Senior Partner at Tenet Partners. “An ‘ease of use’ philosophy that tailors content based on user profiles was a hallmark of the Texaco implementation. Improving usability was instrumental in transforming brand management at Texaco and remains a guiding principle.”

In building and maintaining a strong brand image, consistency and strict adherence to guidelines is fundamental to the maintenance of brand value. Large organizations with brands to match must supply guidelines, education, tools, and training to secure and grow their brand’s impact in the marketplace. Instead of ad hoc distribution of PDFs via Dropbox or Google Drive, Brand Ensemble provides a complete platform tailor-made for a company’s brand management workflows. As a result, marketing and creative teams have ready access to the assets, up-to-date guidance and approval tools they need to consistently produce on-brand work.

The solution readily scales to accommodate complex enterprise needs. Brand Ensemble’s largest implementation had over 70,000 pages and 20 million monthly page views. Currently, over 200,000 people in more than 50 countries and communicating in six different languages rely on Brand Ensemble daily.

“Brand Ensemble is engineered to deliver, on a global scale, a robust core of capabilities that are customized to the specific business processes and control systems of a company,” said Hampton Bridwell, CEO at Tenet Partners. “We do not believe in the one-size-fits-all approach. In our experience, customizing the solution for the individual client delivers much better return on investment, and this is borne out in the marketplace. Many of our customers today have abandoned systems from our competitors in favor of a Brand Ensemble implementation from Tenet Partners.”

About Brand Ensemble

Brand Ensemble is an innovation developed by Tenet Partners, a 100% employee owned firm based in New York City. At Tenet, we believe companies need a new set of principles to grow business in a digital world. Respecting collaborations with thinkers and doers, distilling value from analytics, and making meaningful connections with employees and clients — these are convictions that put customers at the center of your brand and business strategies.

For more information, please contact:

Jessica McHie
Business Development and Marketing
Tenet Partners
1 212-329-3165
inquiries@brandensemble.com

New York, NY (July 18, 2017) – Tenet Partners today is named among the top New York City agencies of 2017 by B2B ratings and research firm Clutch, which uses ongoing research of leading B2B firms in New York to pinpoint the top providers in industries such as, advertising, branding, public relations, social media management, SEO, pay-per-click, digital, mobile app development, and custom software development. Take a look at what clients are saying about Tenet Partners on Clutch.co.

“Being recognized by Clutch as one of the best branding and innovation firms in New York City speaks volumes about our commitment to deliver the highest quality work for clients, the enormous talent of our people, and the culture of our firm,” said Hampton Bridwell, CEO at Tenet Partners. “The reviews from clients reinforces the magic of our 100% employee ownership model, which enables us to attract and retain the best talent and consistently do what’s right for our clients and to focus on their needs.”

Clutch identified the best agencies and developers in New York based on its long-standing methodology that tracks the industry expertise of service providers against their ability to deliver quality results to clients. Tenet Partners lands a top spot on Clutch’s list of the best branding agencies because of a unique skill that sets the company apart from others.

“Our ability to tightly fuse brand and innovation is really what makes us different from other agencies,” Bridwell said. “This unique ability to challenge clients, reimagine their businesses, and ignite growth is why clients value our work.”

Companies featured on Clutch are evaluated on their market presence as demonstrated by the services they offer, clients they serve, and examples of quality projects they have completed. Also, companies are evaluated by their clients through firsthand interviews conducted by Clutch analysts. These reviews are published on their company profiles on Clutch.co.

“New York City is known for being a global hub for advertising, design and innovation. For this reason, it can be incredibly difficult for agencies to stand out among their competitors,” said Jenna Seter, business analyst at Clutch. “All of the companies featured today have accomplished exactly that — proving themselves as leaders in their industries as a result of their commitment to clients, passion for their work, and ability to generate results.”

About Tenet Partners

Tenet Partners is a brand innovation firm that transforms organizations through a blend of research, strategy, design and technology. Our mission is to help companies create brand value and unlock real-time solutions and possibilities in today’s digital-driven and customer-focused world.

About Clutch

A B2B research firm in the heart of Washington, DC, Clutch connects you with the agencies and software solutions that can help you enhance your business and meet your goals. Our methodology maps agencies and software solutions based on consumer reviews, the types of services offered, and quality of work.

For more information, please contact:

Valerie Chernetskyy
Manager, Marketing Communications
Tenet Partners
+ 1 212 329-3034
vchernetskyy@tenetpartners.com

New York, NY (June 13, 2017) – Exponential ETFs and Brandometry today launched the Brand Value ETF (NYSE: BVAL), which uses Tenet CoreBrand 1000 Data to identify companies with strong brands whose latent value has not yet been realized by their stock price. The exchange-traded fund (ETF) will trade on the New York Stock Exchange.

“This is a historic moment for Tenet Partners and the application of our CoreBrand Analytics capability. The corporate brand is one of the largest off-balance sheet assets that receives significant capital but has been elusive to quantify and incorporate into investment strategies until now,” said Hampton Bridwell, CEO of Tenet Partners.

The Brand Value ETF tracks the BrandTransact50® index (BTW50), a primarily large-cap portfolio that provides the benefits of intelligent security selection using advanced analytics and a rules-based format. The BTW50 index is underpinned by the CoreBrand® 1000 brand performance data from Tenet Partners and financial analytics from Toroso Investments, co-developers of the index.

James Gregory, Tenet Partners Chairman, steered the creation over 25 years ago of the only data-driven, quantitative brand performance measurement. “Brand value is the culmination of business process design, organizational culture, communications investment, and customer experience. This represents a significant portion of a company’s stock price that and can be quantified using CoreBrand Analytics,” Gregory said. “The future of investing is going to take a harder look at these assets that represent a larger and larger role in the value of corporations.”

The index equally weights the top 50 companies within the Wilshire 5000 Total Market Index™ that exhibit a discount of brand and intangible asset value to market cap. In short, this index identifies companies with unrealized brand value that have high potential for margin expansion.

“Today most corporate value sits under an all-encompassing umbrella called ‘Brand’ and we can now combine qualitative and quantitative measures to identify total brand value. It is vital the market pays attention to these new ways of identifying unrealized value for investors,” said Susan Avarde, Co-Founder of Brandometry and former Head of Global Brand, Citigroup Inc.

About Tenet Partners

The underlying analysis of the BTW50 index includes a cross reference to historical brand value metrics provided by Tenet Partners, a highly-recognized authority on brand innovation, measurement and valuation that currently analyzes over 1,000 US publicly traded companies comprising the Tenet^℠ CoreBrand^® 1000. Tenet uses a highly stable, quantitative benchmark tracking system with a proprietary model correlating corporate brand to market capitalization. Tenet has been compiling quarterly brand data for US companies consistently since 1994.

About Exponential ETFs

Exponential ETFs offer exchange traded funds in partnership with select asset managers. These managers are chosen for their ability to utilize differentiated approaches to investing that seeks to provide superior results for investors. Backed by over 30 years of ETF industry expertise, Exponential ETFs are built and managed using the industry’s best practices, and are overseen by an experienced product management team and an industry leading capital markets infrastructure. Exponential ETFs is wholly owned by ACSI Funds.

About Brandometry

Brandometry provides research for advisors and clients striving for alpha performance by signaling when to own leading brands. Brandometry has pioneered a new, non-traditional index based on “Brand”. The BrandTransact 50^® index identifies companies worthy of investment that share high value potential and positive brand resonance. The Index uses a rules-based methodology to identify strong brands that maintain brand equity value not reflected in share price.

About ACSI Funds

ACSI Funds is a boutique asset manager that creates investment products based upon proprietary customer satisfaction data from the nationally recognized American Customer Satisfaction Index (ACSI). The ACSI was created in 1994 by Dr. Claes Fornell, University of Michigan Professor Emeritus, and measures over 350 brands, engaging over 100,000 household customers each year to identify trends in customer satisfaction and provide benchmarking insights for companies, industry trade associates, and government agencies. The American Customer Satisfaction Core Alpha ETF was named ETF Innovation of the Year at the 2017 Fund Action ETF Innovation Awards. The firm and the ACSI ETF were also nominated for the 2017 ETF.com Awards as the most innovative new ETF and the new ETF issuer of the year.

About Wilshire Associates

Wilshire Associates (Wilshire^®), a leading global financial services firm that provides consulting services, analytics solutions and customized investment solutions to plan sponsors, investment managers and financial intermediaries. The firm was founded in 1972, providing revolutionary technology and acting as an early innovator in the application of investment analytics and research to investment managers in the institutional marketplace. Wilshire calculates ‘Powered by Wilshire’ indexes based on third-party supplied methodology and makes no representation about the intended purpose or methodology used to construct them.

An investor should consider the Fund’s investment objectives, risks, charges and expenses carefully before investing. The prospectus or summary prospectus contain this and other important information about the Fund and are available at acsietf.com or by calling 1-800-617-0004. Please read the prospectus or summary prospectus carefully before investing.

Investing involves risk. Principal loss is possible. The Index relies heavily on proprietary quantitative models as well as information and data supplied by third parties (Models and Data). Because the Index is composed based on such Models and Data, when such Models and Data prove to be incorrect or incomplete, the Index and Fund may not perform as expected. As with all index funds, the performance of the Fund and its Index may differ from each other for a variety of reasons. For example, the Fund incurs operating expenses and portfolio transaction costs not incurred by the Index. In addition, the Fund may not be fully invested in the securities of the Index at all times or may hold securities not included in the Index. The Fund has the same risks as the underlying securities traded on the exchange through the day. Redemptions are limited and commissions are charged on each trade, and ETFs may trade at a premium or discount to their net asset value.

Shares of the Brand Value ETF may be sold throughout the day on the exchange through any brokerage account. However, shares may only be redeemed directly from the Fund by Authorized Participants, in very large creation/redemption units. There can be no assurance that an active trading market for shares of an ETF will develop or be maintained.

Alpha, often considered the active return on an investment, gauges the performance of an investment against a market index used as a benchmark.

The BrandTransact 50^® Index seeks to identify companies worthy of investment that share high growth potential and positive brand resonance. The Index uses a rules-based methodology to identify strong brands that maintain brand equity value not recognized in share price. The Index represents those top 50 companies, equally-weighted, determined per the scoring process. The Wilshire 5000 Total Market Index^™ measures the performance of all U.S. equity securities with readily available price data. Approximately, 5,000 capitalization-weighted security returns are used to adjust the index. It is not possible to invest directly in an index.

ACSI Funds, a registered investment adviser, serves as investment adviser to the Brand Value ETF through its Exponential ETFs platform, and is paid a fee for its services.

Criteria related to the ETF Innovation of the Year award and ETF Newcomer of the year nomination can be found here: http://bit.ly/2ptWzCU The Fund did not win the award for ETF Newcomer of the Year.

The Brand Value ETF is distributed by Quasar Distributors, LLC.

For more information, please contact:

Valerie Chernetskyy
Manager, Marketing Communications
Tenet Partners
+ 1 212 329-3034
vchernetskyy@tenetpartners.com

New York, NY (March 07, 2017) – Tenet Partners, in association with TalentCulture, presents Company Brand Culture at the intersection of brand and HR

Your brand is the promise your marketers say your company will deliver to your customers. Your HR team ensures your employees deliver on that distinctive customer experience. To extend our knowledge of the factors that impact brand culture, we recently surveyed employees at companies in the US and UK to find out what influences how employees live a company’s brand. We conducted the study over a two-week period at the beginning of 2017 and heard from representatives from over 50 companies.

We found that there are many factors that influence brand culture including the importance of communicating and reinforcing a company’s brand, brand aligned recruitment, engagement and retention. In our recent TalentCulture #WorkTrends podcast, we shared some of our high-level insights on these topics. To see the survey results and to gain some deeper insights register for this FREE webinar on March 28th from 1:00 – 2:00 PM EDT.

New York, NY (February 09, 2017) – Our Culture Track practice is deepening its approach to employee engagement. To help us shape the kind of work we do in the future and share best practice with the branding community, we have been researching the key factors that influence brand culture. We surveyed employees at companies in the US and UK to find out what influences how employees live a company’s brand. We conducted the study over a two-week period at the beginning of 2017 and heard from representatives from over 50 companies.

We found that there are many factors that influence brand culture. Some include the importance of communicating and reinforcing a company’s brand, brand aligned recruitment, engagement and retention.

In our #WorkTrends podcast on February 22nd we’ll be sharing some of our high-level insights on employee engagement, brand culture and employee retention when we speak with Meghan Biro, founder and host of TalentCulture, a popular online program targeted to HR and Cultural audiences.

To find out more about the upcoming show, follow the TalentCulture #WorkTrends hashtag on Twitter and look out for us on February 22nd. We can’t wait to hear your insights!

On our Twitter chat, we will share the top-level headlines from our research; but for deeper insights, you can join our FREE webinar on March 28th. Just click here to sign up.

New York, NY (February 03, 2017) – Tenet Partners through its strategic partnership with Verv Innovation is offering 10-15 hours of innovation consulting through the Charitybuzz online auction. Start bidding!

This includes a kick-off meeting (either in-person at Tenet’s New York City office or via teleconference) to learn more about your organization and your business goals, preliminary research, an in-person workshop and a final brand findings report.

Our proven Co-Magination^® approach brings designers, strategists and client participants together to deliver exciting, on-strategy and actionable solutions in durables, packaged goods and services. Learn how to create unexpected, high-impact opportunities that will move your brand forward.

Your one-day workshop includes:

• Review of your chosen product and service innovation opportunity, and use of our analytical tools to focus on platforms for innovation.
• Customized activities and interactive exercises designed to fuel preliminary concepts and inspire real-time early state solutions.
• Customer journey mapping that will help you assess, visualize and improve customer experiences at key brand touchpoints.

Tenet Partners is a brand and innovation firm that transforms organizations through a fusion of research, strategy, design and digital experiences. Our mission to help companies create brand value and unlock real-time solutions and possibilities in today’s digital, customer-driven world.

Our strategic partnership with the Verv Innovation team has redefined how we help clients create and deliver successful innovations for products and/or services that are used in homes and workplaces. By bringing consumers and clients closer to the design process, we have delivered breakout innovations for many of the word’s most prominent brands, including: 3M, Abbott, Clorox, Calphalon, Colgate-Palmolive, Kraft Foods and LG Electronics. Learn more at http://www.vervinnovation.com.

Additional lot details

• Expires 1 year from the close of auction.
• To be scheduled at a mutually agreed upon date.
• Experience cannot be resold or re-auctioned.
• Cannot be transferred.
• Travel and accommodations are not included. (All required meetings and workshops would take place at Tenet’s New York City office, located in Chelsea, home to NYC’s largest start-up community).
• Participants must represent a consumer service provider or product manufacturer.
• Tenet Partners reserves the right to invite outside participants that will enhance the workshop experience, including but not limited to: current/past clients, designers, consumers and key stakeholders.
• We expect all winning bidders and their guests to be committed to the task at hand and conduct themselves accordingly when attending an experience won at Charitybuzz. Polite manners and respect for the generous donor and adherence to any rules or parameters are a must.

New York, NY (December 05, 2016) – The concept of Disruptive Innovation in the mainstream lexicon of business by Professor Christensen is well established. But not much has been written about utilizing the brand to manage the changes that are potentially disruptive to your business or industry.

In the latest publication of the *Journal of Brand Strategy* (Vol. 5, No. 2, 142-149), Tenet Chairman, James R. Gregory and Hampton Bridwell, CEO and Managing Partner of Tenet, examine how customer experience management is one of the best tools in protecting your brand against disruptive intrusions.

Download the full article from the Journal of Brand Strategy: https://www.henrystewartpublications.com/jbs/sample9