New York, NY (August 30, 2017) – Tenet Partners and AMA New York team up for a special webinar at 1 p.m. ET on September 26 about how to solve the key challenges in brand transformation. This webinar will tackle the four key pivot points in brand transformation: capturing valid insight, devising a focused strategy, optimizing concept development, and moving the best ideas forward. Our speakers will use real project examples to illustrate simple tools for making better decisions that will ensure better outcomes.
What You’ll Learn:
- How to leverage customers in ways they can best contribute and avoid letting them lead you astray.
- How to develop a coherent design strategy that builds consensus and focuses creative energy with greater impact and fewer bullet points.
- How to approach concept exploration to avoid “ideation frustration” in quality, freshness and breadth.
- How to identify and refine the most promising concepts without rigid criteria that leaves great ideas behind.
Ken Miller, Partner, Innovation Strategy & Design
David Demar, Partner, Innovation Strategy & Design
Can’t make the webinar? If you register in advance, you’ll receive a link to the webinar recording after the event. Don’t miss your opportunity to gain key insights from our team.