Innovation plays a pivotal role in the strength of a company’s brand. This is important because companies need innovation to sustain competitive advantage and long-term performance. Therefore, a culture of innovation that permeates the organization is a key factor driving brand success and creating solid brand equity.
As a result, we expanded our research this year to include a new culture of innovation metric to explore how this competitive element impacts the intangible value of brands. This metric was applied to 160 companies across all industries for which data exists going back to the beginning of the CoreBrand Index over 25 years ago. Quantitative research through our CoreBrand Index is the basis for our results.
See what companies landed a spot on our Top 25 Most Innovative Brands list. Also, learn what innovations are poised to transform business and industries.
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