Top 100 Most Powerful Brands of 2020

Each year, Tenet Partners analyzes the data in the CoreBrand® Index (CBI) to determine the Top 100 Most Powerful Brands based on high awareness and positive brand perceptions. The full annual report we released earlier this year reflected the Top 100 BrandPower rankings based on data obtained through the end of 2019.

The events of 2020 have upended life as we know it and as a result, drastically changed the way brands are perceived. Because of this, we’ve updated the Top 100 BrandPower rankings to take into account additional data from Q1 and Q2 of 2020. These reflect the ongoing impact of the pandemic, adding current context to the comprehensive analysis that can be seen by downloading the full report.

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