Where brand meets innovation.TM

See how we can help you

Transform your organization with a fusion of strategy, design, culture and digital experiences.

We hold true to these tenets: Powerful brands are built with a clear vision for the future. Customers expect digital experiences that are both intuitive and rewarding. Collaborative innovation sparks imaginative products and services that customers desire. And a vibrant organization with a strong culture inspires employees to act with passion.


    Craft a vision and growth strategy

    Capturing the potential power of your brand to drive economic value takes an eye towards the future. It means developing a rigorous strategy that places a priority on growth. It demands you establish a competitive advantage to build an enduring positioning. And it sets the stage for mobilizing your organization to reach your goals. The following cases exemplify growth strategies for successful mergers, market expansions and acquisitions.


    Accelerate digital transformation

    To determine the best digital strategy for your company, take a holistic view of your business goals. Build new digital capabilities and innovative user interactions that create experiences your customers will enjoy and remember. Each of the cases highlights ways digital transformation had a positive impact on company performance.


    Design new products and services

    Re-imagining new products and services through brand-driven innovation delivers greater value across the customer journey. Our approach uses Co-Magination ®, a unique process that brings customers and your teams closer to strategy and design development. The results produce breakthroughs quickly, giving customers what they desire before the competition. These cases show how work for LG Electronics, Microlife, and Kraft Heinz created leadership positions and transformed customers’ brand perceptions.


    Inspire action and engage in cultural shifts that drive change

    Whether your company sells a service, a product or a process, your organization can drive deeper engagement with employees by aligning your brand with individual behaviors. Strengthening your values and beliefs embodied in your brand shape your culture. And that ultimately results in increased brand value. Each of these cases depicts engagement strategies that aligned employees more deeply with their brand.

Brandlogic and CoreBrand have become Tenet Partners — Where brand meets innovation™. More