Tenet Partners named top-three brand strategy agency by Clutch

Posted on December 15, 2025December 15, 2025 by Tenet Admin

New York, NY (December 15, 2025) – Tenet Partners, a leading brand and strategy consultancy, has been recognized as a Clutch Global Award Winner for Fall 2025—for product branding (#1), brand messaging (#2), brand strategy (#3) and naming (#10).

As the creator and innovator of brands, Tenet next year celebrates its 50^th year in business helping to guide market-leading clients, including Bluetooth, Fairtrade, Edwards Lifesciences and Cadence Bank, to their futures through by fusing foresight, strategy, design and technology to drive growth and transformation.

Clutch, a leading global marketplace of B2B service providers, selects honorees through its proprietary Clutch Rank, which evaluates companies based on verified client feedback, industry expertise and overall market presence. Clutch Global Awards represent the highest level of recognition on the platform: Clutch’s Leaders Matrix, reserved for the top 15 companies in each category worldwide.

“This season’s awards reflect the depth and breadth of our capabilities as a firm, as well as our intentional strategy of continuously infusing evolving tools and technologies to build brands with true impact,” said Hampton Bridwell, CEO of Tenet Partners. “Over the nearly half-century we’ve been in business, Tenet has prided ourselves on not only keeping up with the times, but leading the change in to connect brand with new disciplines, including innovation, data science and AI, so that we can better help our clients build the futures they envision.”

“The Clutch Global Award winners represent what’s possible when businesses put client success at the center of everything they do,” said Mike Beares, Clutch founder and CEO. “Their innovation and dedication inspire the global standard for partnership excellence.”

About Tenet Partners

Founded 50 years ago and headquartered in New York City, Tenet Partners is one of the leading brand strategy firms in the United States. Tenet operates at the intersection of insight and foresight, giving business leaders and marketers the power to bridge to new futures through imagination and creativity. With predictive brand techniques that span research, analytics, strategy, design and digital, Tenet helps its clients dimensionalize the businesses they’re building to capitalize on new opportunity and turn visions into reality. www.tenetpartners.com

About Clutch

Clutch empowers better business decisions as the leading global marketplace of B2B service providers. More than half a million business leaders start at Clutch each month to read in-depth client reviews and discover trusted agency partners to meet their business needs. https://clutch.co/profile/tenet-partners

For more information

Jessica McHie
Business Development and Marketing
Tenet Partners
+ 1 212 329-3166
jmchie@tenetpartners.com

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Atlanticus Holdings

Posted on May 23, 2023September 16, 2024 by Courtney Grier

Atlanticus

Imagining what’s next

OVERVIEW

Atlanticus fills an important niche in financial services by serving people who have been held back by their credit scores, and who find that most of the solutions they can obtain don’t serve their needs. The company was seeking to grow by introducing the Imagine® Visa® targeted at a new, younger demographic and needed a brand that would stand out and draw attention.

CHALLENGE

Atlanticus needed to appeal to a young, tech-savvy audience by clearly distinguishing the Imagine® Visa® brand from competitors with similar offerings. In a marketplace where it can be very difficult to differentiate based on product features, this was a significant challenge.

The brand also had to complement Atlanticus’ existing offerings while being flexible and adaptable, to enable Atlanticus to offer other Imagine® financial services in the future.

HOW WE HELPED

The client highlighted the importance of Tenet’s ability to get up to speed quickly. “The team’s attention to detail and industry knowledge were valuable to us. We didn’t have to educate them on how the market works and what we do – they already had an appreciation for how our niche worked within the financial services space.”

Tenet’s research uncovered opportunities to set Imagine® apart by expressing forward-looking optimism and empowerment, with a strong, youthful identity that connects with the life journeys of those looking to make a fresh start and build for the future.

Crucially, the team recognized that the brand must rely heavily on personality and visuals. While Atlanticus had important advantages including a strong technology platform, an extended financial services ecosystem and the ability to encourage credit-building behavior through incentives, these were not enough on their own.

The brand personality and positioning were based on attributes rooted in humanity and the aspirations of Imagine® cardholders: responsible, caring, confident and fresh. Imagine® is positioned as an empowering stepping stone to financial wellness that is more than access to affordable credit.

The visual expression employs a wide, panoramic viewpoint that suggests a connection to the customer’s whole life, using kaleidoscopic shapes, a full color spectrum and photography that is more expansive and vibrant than competitors. The instantly recognizable angled, interleaved graphic shapes provide flexibility and scalability while creating a strong link to the brand.

OUTCOME

Imagine® Visa® launched in early 2023 with a direct marketing campaign, a website – imaginecredit.com – and the Imagine Financial Center app. The strength and uniqueness of the visual identity is immediately apparent when users see it – something truly different in the financial services industry.