Technology companies with an eye on the long-term health of their businesses are set to aggressively change the way their products and services work.
This year we added a new culture of innovation component to our survey research. See the results on top trends and innovations that are transforming brands.
We all know the adage — The only thing that is constant is change. But how will you use it to your advantage? Will you lead that change or will it lead you?
Innovation is the lifeblood of most successful organizations. But it’s perhaps the most perplexing endeavor companies take on. So many moving parts, both internal and external. So much cross-functional interdependence. Such a melding of art and science. How does one who oversees a brand provide the focus, the energy and the tools required to make innovation work?
In the first volume of our Take 5 Series, we breakdown the essential ingredients of building a powerful brand. From research, strategy, to design and digital experiences, this collection of insights and practical applications will help you to confront the challenge of building a powerful brand that creates value and drives transformational change.
From entrepreneurs starting a new venture to Chief Marketing Officers (CMO) at Fortune 500 companies -- this is a book for business managers who care about the reputation of their company and understand that by managing it they can create greater enterprise value.
In The Best of Branding, branding pioneer Jim Gregory publishes --for the first time ever--findings from his revolutionary Corporate Branding Index®. This index, which for more than a decade has compiled branding results from more than 1,000 companies, is today's most influential and exhaustive database on what works, what doesn't, and why.
Establishing and managing a global brandis made more challenging by the cultural, political, and economic differences that exist among the world's consumers. Branding Across Borders addresses the issue of global branding head-on, going beyond the brand itself to address how a corporation must fine-tune its own organizational structure before it can effectively extend and manage its brands in the global marketplace.
A finely honed image is essential for positioning a company for maximum growth and is a powerful marketing asset. Marketing Corporate Image will help your students learn how to get the most impact from an image advertising budget.