The Best of Branding: Best Practices in Corporate Branding

James R. Gregory

In The Best of Branding, branding pioneer Jim Gregory publishes –for the first time ever–findings from his revolutionary Corporate Branding Index®. This index, which for more than a decade has compiled branding results from more than 1,000 companies, is today’s most influential and exhaustive database on what works, what doesn’t, and why.

In-depth interviews with the executives responsible for todays most dominant brands discuss best and worst strategies for building a durable brand. Companies profiled include AFLAC, Harley-Davidson, Johnson And Johnson, General Electric, Southwest Airlines, and more.

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