Tenet Take 5
Five quick tips to help you better manage your brand.
Tenet Take 5
Five quick tips to help you better manage your brand.
As Design Thinking continues to change how innovation is achieved by many product and service providers worldwide, the traditional tools and techniques for capturing and incorporating the voice of the consumer are in much need of reshaping as well.
Your company’s brand is the window of opportunity to link the internal and external sides of your business to impact the bottom line. In practice, it is the sum of the distinctive experiences your company delivers to your customers, prospects, media, investors, employees and other key audiences.
Unfortunately, mergers aren’t always successful. History – and a recent study reveal that cultural misalignment put the failure rate of mergers at 83%. Before the merger papers are signed, here are five tips to help you make sure your acquisition will be smoothly integrated into your business.
HR teams are redefining their employee review process through new technology. These five tips can help you make the most of technology to enhance your employee review process.
Recruiting the best candidates is key for growing your business successfully. To find the right employees for your business, take a more brand-aligned approach to recruitment. These five tips can help you attract the best candidates to your organization.
Before you can expect employees to live your brand, they need to understand what makes your brand unique. These five tips can help you drive your business strategy by educating employees on your brand.
Nearly one-third of Americans form their view of a company’s brand based on their interactions with company’s employees. That means employee’s attitudes and performance can impact a purchasing decision, which can affect a company’s stock price. Here are five tips to consider when calculating the return on your investment in your human capital.
Recognizing and rewarding your employees is paramount to creating a loyal and inspired workforce. While you may be both recognizing and rewarding your employees, are you managing your program in a way that supports your overall business strategy and conveys your company’s brand values? To create a recognition and rewards program that will help to reinforce your brand strategy, here are our five tips.
When employees are engaged they want to go the extra mile for their organization. It occurs when employees feel a sense of connectedness, belonging to, and responsibility for an organization’s success. They care about the organization’s future and the future of those within it. To engage employees, a deeper understanding of human nature is needed. These five tips can help you bring inspiration and drive to your workforce.
Digital transformation brings digital products and platforms front and center in helping to achieve business goals with a focus on marketing activities and improving overall customer experiences. From digital marketing, mobile apps, websites, and analytics, digital experiences are more important than ever when looking to acquire and retain customers. Here are our five tips to enable digital transformation at your organization, with a focus on people first.
The customer experience framework revolves around customers and their experiences with the brand. It’s an outside-in approach that leverages external inputs to generate solutions based on customer needs and preferences, rather than on the company’s organizational structure or other internal factors.
There certainly has been no shortage of M&A activity in the press throughout the course of the year with two significant ones taking place just this past week – AB InBev NV and SABMiller PLC and Dell and EMC.
Getting started can be daunting. You need to build the right foundation, be aware of the expectations of the audience and know where your best opportunities exist. Here are our five tips for building a strong digital marketing strategy.
Although it is classified as an intangible asset, the corporate brand can be consistently measured and valued and therefore should be held to the same demands of performance as any other business asset. Yet as hard as it can be to get budgets approved for brand and marketing activities, it can be even harder to get budgets for brand health measurement and tracking.
A brand is much more than just a logo. It encompasses everything that contributes toward customer experience, including culture and how you deliver your product or service.
While underlying strategy will shape your visual and verbal expression, it is your brand management program that ensures the integrity of your brand image. Yet many companies jeopardize their investment by undervaluing the impact of proper brand guidelines, filing them away in a drawer, never to look at them again.
If you want to give yourself a better than fighting chance to get great work, here are five ways to get the most out of your agency relationship.
Recently, two of the biggest names in advertising announced they would merge to form the world's largest ad firm. Under this umbrella will live a host of creative capabilities from advertising to public relations, branding to direct marketing, and media services to digital strategy.
Recently, CoreBrand has released our annual Top 100 Most Powerful Brands report. In reviewing our rankings – and the data that supports them – we’ve discovered some consistencies among those brands in the top 100. We find it’s not about doing one thing well, but about finding a way to do implement an integrated plan that addresses awareness, reputation, confidence in management and performance.
Research-based insights are becoming the lifeblood of business, as the ability to conduct research and obtain the needed intelligence from key stakeholder audiences becomes more and more accessible.
You’re in the midst of a look and feel exploration, reviewing color palettes, imagery style, and secondary graphics – design elements that evoke an immediate reaction. But when you get to the typography evaluation, you’re not quite sure how to determine which typeface (or font) best represents your brand and marketing needs.
Creating a vision and mission statement requires the full understanding and participation of an organization’s leadership. It takes creativity and honesty, passion and analytics, a look in the mirror today and a telescopic gaze into the future. Here are five important steps to developing an effective mission and vision statement for your company.
As we look back, we can applaud our efforts, bask in our successes and learn from our challenges. We can also ask ourselves if there were anything we would have done better or even differently? With a new year right around the corner, we have an entirely new set of 365 days of opportunity where we can continue to make brand performance improvements.
Regardless of how they start, all great brands are built on a well-conceived brand platform. To build yours, start with these five steps...
As the boundaries of what’s masculine and feminine blur through the gender and orientation of actual customers, traditional gender-based marketing is following suit. Communicating gender-specific brands takes sensitivity and savvy. Here are five key factors to help align your efforts...
To make the introduction of your new brand more than an announcement at an all-staff Town Hall meeting, or a coffee mug with a new logo, you’ll need to inform, teach and engage with your employees so they can understand, and learn how to act “on-brand.”
Building a central repository of “brand-correct” photography can be a terrific way to ensure that your images are working as hard as your other brand assets in communicating a consistent and appropriate tone across all touch points. But what’s the best way to build that library?
Making sense of data can be overwhelming - and the challenges only become increasingly compounded in this age of “Big Data” as more sources, bigger data sets, and less-structured content continues to be made available. But developing meaningful findings out of data is a highly thoughtful human exercise that no algorithm can ever replace.
While the underlying strategy will shape your visual and verbal expression, it is your brand guidelines that ensure the integrity of your brand image. They are a critical tool in brand management. Yet many companies file them away in a drawer and never look at them again, jeopardizing their brand investment.
In today’s “Big Data” world, it’s easy to get lost in the cacophony of numbers and statistics. Companies look for an all-encompassing dashboard to divine brand health, but with advances in data visualization and an ocean of accessible data, the options can be overwhelming.
Packaging is the only brand touchpoint where consumers are actually physically engaged with your brand 24/7. From its purchase, to its storage, to its usage and to it being discarded your packaging forms a personal relationship with consumers. Packaging must take advantage of this opportunity. It must grab attention, make that right first impression and ultimately establish an emotional connection.
Great taglines deliver a simple, crisp communication of your value proposition. Great taglines don’t just happen. Capturing the essence of a brand in a handful of words requires a firm understanding of who you are (The Marines), what you do (BMW), how you do it (Lexus) and why (Nike).
There are numerous criteria and inputs that can lead to the most powerful color selection for your brand's identity. All appropriate considerations and brand objectives should be presented and weighed accordingly. Here are five things to remember when determining how to make color work for your brand.
There is no doubt that candidates must represent themselves as preferred brands in the eyes of Human Resources regardless of the industry or position for which they are applying. Here are five lessons learned from branding when interviewing and hiring potential candidates...
Deciding whether to grow or to remain hunkered down is a key issue for America’s business leaders today. Companies can do more to take their future into their own hands and move forward faster in the economy by addressing their brand. Here are five critical steps that a company can take to drive growth through branding.
Maintaining a consistent voice across all vehicles, social and otherwise, is a key challenge and hurdle for many brands. Here are five tips to help you make sure that your social media efforts contribute positively to your brand experience.