Top 10 Most Powerful Brands of 2015
PepsiCo Inc., the world’s largest snack maker and second-largest beverage company, fell one place to number eight this year. A diverse portfolio of high-profile brands, including its namesake soda, Gatorade, Mountain Dew, Tropicana, Fritos, Lays, Cheetos and Quaker Oats has significantly helped the company in recent quarters. PepsiCo’s snack business is a key driver of the company’s continued success, contributing to nearly half of its net sales. The company has long championed the adoption of new technologies, digital innovation and customer engagement as consumers continue to change the way the engage with media. For example, Frito-Lay’s “Crash the Super Bowl” customer contest, launched in 2006, has been a wild success and has resulted in some of the most memorable Super Bowl ads – content co-created by the customers themselves. The contest was opened up to international consumers in 2014, generating thousands of entries.