Top 10 Most Powerful Brands of 2015
Microsoft re-enters the Top 10 Most Powerful Brands this year, having jumped from its eleventh-place a year ago. Satya Nadella, Microsoft’s newly appointed CEO, is on the brink of successfully turning the fallen brand back into the technology powerhouse, which prospered under the leadership of Bill Gates. Since being named CEO in February 2014, Nadella has made a concerted effort to build Microsoft’s cloud and mobile business, including the introduction of new versions of its Office suite to reflect customers’ increasing preference for mobile devices over PCs. During the first quarter of 2015, the company posted an impressive triple-digit growth in its cloud services, which include its Azure cloud platform, Dynamics CRM service and Office 365 productivity suite for enterprise.