We think about brands and their impact on business...all day, every day. About the issues, the trends, the opportunities. About how the world is changing and what it takes for clients to succeed.
This year we added a new culture of innovation component to our survey research. See the results on top trends and innovations that are transforming brands.
We all know the adage — The only thing that is constant is change. But how will you use it to your advantage? Will you lead that change or will it lead you?
Innovate. Disrupt. Thrive. How the 2016 strongest brands continue to drive success
Uncertainty = Opportunity: How top brands build resilience in the face of massive instability
Rise of the Powerhouse: The hidden value of corporate brands
Innovation is the fuel that propels the most successful companies forward. However, innovation is not an easy endeavor for companies to take on.
The way customers experience brands from end to end is more important than ever. But what’s the best way to craft an experience that’s unique?
Creating a new brand is, more often than not, a very complex undertaking.
We look closely at what’s driving innovation in today’s marketplace and the opportunities that the trends represent.
Technology companies with an eye on the long-term health of their businesses are set to aggressively change the way their products and services work.
Brand innovation ignites growth. How the 2017 strongest brands climb their way to success.
Innovation. Collaboration. Experience. How the 2015 strongest brands continue to drive success
Corporate brands are on the road to recovery. After bottoming out in 2010, the most powerful brands have rebounded to their highest levels in three years.
In simpler days, brands were built primarily through advertising touting a company“s or a product“s virtues and selling an image tied to lifestyle associations desirable to targeted segments.
Technology is the invisible wire that weaves together every area of a CMO’s responsibilities to create value and drive growth for your brand and business.
Poised for an upturn. Potential for a recovery is strong, but the key for brands is to reconnect with customers in a meaningful way.
Measuring perception vs. reality for 100 prominent global brands.
In recent years, corporate brands in financial services businesses – both retail-facing and B2B – have become major factors in the attraction and retention of clients, talent, partners and capital. It has not always been so but in today’s crowded, highly competitive global marketplace, a strong brand can be a major advantage.
Faced with unrelenting scrutiny of marketing and brand expenditures, Chief Marketing Officers (CMOs) are looking to create economic value wherever they can. The rationalization of internal functions and processes is naturally a prime candidate.
A shake-up ahead? Leadership perceptions create opportunities for Tier 2 brands.
Federal policy makers are talking once again about reforming the healthcare system in the U.S. – and this time, it looks like they mean business.
Cologne University Study Cites Corporate Branding Index’s High Performance
How important it is and how we might accelerate it.
In this paper, we give a detailed examination of how corporate branding creates value, and more specifically, identifies the role of sustainability in building market capital.
Aligning marketing and finance with generally accepted standards.
The power and value of brands.
Assessing brand damage. Restoring brand equity.
The corporate brand is probably the least understood asset in most companies, yet it can be one of the greatest tools for building corporate value. Here are ten reasons that board members should pay attention to corporate brand valuation.
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