- Full list
The Top 100 Most Powerful Brands of 2015
See which company tops this year’s ranking, which company fell off, and the companies poised to outpace the competition.
- Top 20
The Top Most Powerful “Back-to-School” Retail Brands
As the second-biggest shopping event of the year, find out which “back-to-school” retail brands are capturing the attention of consumers and investors.
- #Tenet100
TOP TEN
SLIDESHOW - Metrics that matter
BrandPower + Brand Equity Valuation = Deeper Insight
BrandPower is a unique and useful quantitative measure of brand strength. It is, however, just one way of looking at brand performance.
- The Way Forward
A message from our CEO and Chairman
Brands are boldly moving forward. This momentum is the strongest since the recession, thanks to significant investments in business model innovation, digital and brand.
- BrandPower
Frequently Asked Questions
Find out why The Coca-Cola Company continue its lead as the as the #1 Most Powerful Brand, while Apple reigns as the most valuable. It is all about understanding BrandPower in the context of brand value.
- PRESS ROOM
Key takeaways for 2015
- Read our press release
- The Top 100 Most Powerful Brands logo
- Infographics & Charts
- Download the full report
Category: Perspectives
We think about brands and their impact on business…all day, every day. About the issues, the trends, the opportunities. About how the world is changing and what it takes for clients to succeed.
