Changing the retirement conversation

We all know the adage — The only thing that is constant is change. But how will you use it to your advantage? Will you lead that change or will it lead you?

In our white paper “Changing the retirement conversation,” Tenet Partners takes a close look at how customer expectations, technology and the customer experience are changing all aspects of how Americans are preparing for their financial futures and what successful providers can do to lead that change.

This evolving retirement landscape is creating new challenges for marketers and product managers. Passive investment strategies are on the rise and to the consumer, it can be hard to distinguish one provider from another. Innovation plays a pivotal role in setting a company’s brand apart. Companies need innovation to sustain competitive advantage and long term performance. For the past decade, Tenet Partners has worked closely with both consumers and providers to build experiences and brands at the forefront of the changing retirement landscape.

In our white paper, we answer five key questions:

  • How do you create customer loyalty?
  • What drives customer engagement?
  • What creates a successful innovation approach?
  • What role should technology play?
  • Where will disruptive innovation come from?

Learn how to use our insights to strengthen your customer relationship in a way that drives loyalty and captures a larger share of wallet.

To get your free copy of this white paper, please fill out the form below:

E-book: Quick Tips to Building a More Powerful Brand

Volume I: The Tenet Take 5 series

Brands play an irrevocable role in our daily lives. As business leaders, we strive to create brands that drive value, deliver bottom-line results, and impact the communities in which we live and work. As consumers, we gravitate to brands that foster positive experiences, engage with us on a multitude of levels, provide a sense of trust, comfort, and inspire us to do and achieve more.

Whether you manage a start-up or an established global brand, this collection of insights and practical applications, written by Tenet’s respective branding and innovation experts, will help you to confront the challenge of building a powerful brand that creates value and drives transformational change.

To get your free copy of this e-book, please fill out the form below:

Powerhouse: The Secrets of Corporate Branding

From entrepreneurs starting a new venture to Chief Marketing Officers (CMO) at Fortune 500 companies — this is a book for business managers who care about the reputation of their company and understand that by managing it they can create greater enterprise value.

This is the essence of Corporate Branding and I am a pioneer in the field these are my own personal observations of the best practices that have worked for our clients.

Purchase on Amazon

The Best of Branding: Best Practices in Corporate Branding

In The Best of Branding, branding pioneer Jim Gregory publishes –for the first time ever–findings from his revolutionary Corporate Branding Index®. This index, which for more than a decade has compiled branding results from more than 1,000 companies, is today’s most influential and exhaustive database on what works, what doesn’t, and why.

In-depth interviews with the executives responsible for todays most dominant brands discuss best and worst strategies for building a durable brand. Companies profiled include AFLAC, Harley-Davidson, Johnson And Johnson, General Electric, Southwest Airlines, and more.

Purchase on Amazon

Branding Across Borders: A Guide to Global Brand Marketing

Establishing and managing a global brand­­ is made more challenging by the cultural, political, and economic differences that exist among the world’s consumers. Branding Across Borders addresses the issue of global branding head-on, going beyond the brand itself to address how a corporation must fine-tune its own organizational structure before it can effectively extend and manage its brands in the global marketplace.

Branding Across Borders offers key insights on developing a powerful, memorable global brand strategy. Executives of all levels can look to it for:

  • A 10-step strategy for communicating a brand in an interactive world
  • Examples of successful global branding as practiced by today’s leading international marketers
  • Key insights from the Corporate Branding IndexTM­­an annual survey designed to spotlight vital branding practices and statistics

Purchase on Amazon

Marketing Corporate Image

A finely honed image is essential for positioning a company for maximum growth and is a powerful marketing asset. Marketing Corporate Image will help your students learn how to get the most impact from an image advertising budget.

It includes tips on integrating websites and other media into corporate marketing efforts, and it provides recent case studies and examples of successful image advertising campaigns from well-known companies including General Electric, GTE, Xerox, and Eastman Kodak.

Purchase on Amazon

Headquarters 11 West 42nd Street
Penthouse Floors 31/32
New York, NY 10036
212 329-3030

Boston
Columbus
Kansas City
San Francisco

Bern
London
Toronto