The company we keep

In 2009, our company became 100% employee-owned. The result: a firm that creates value for our clients, our associates and the communities in which we live. The employee stock option plan, or ESOP, enhances our ability to deliver on that commitment.

We’re not just employees. We’re members of a community. Ownership binds us together as a team in a way that conventional management-worker relationships cannot. ESOP means we’re more invested in our own business and the constructive, collaborative spirit this creates extends into the work we do for our clients. Your success is literally our success, on a very personal level.

Employee ownership isn’t good just for our associates. It carries distinct benefits for our clients

Talent that is committed to clients

Our people are the firm. We all display a level of loyalty that is far above the norm – the average length of service for our associates is over seven years. That stability provides a level of continuity and knowledge that is rare in our industry. Being able to work with teams that remain familiar with your company, vested in your objectives and engaged with the dynamics of your business, is proven to make a difference, whether it’s a long-term relationship or a project-oriented engagement.

A destination for talent

The ESOP allows every new associate to participate in the ownership of the company. We invest in our team and the team invests in the company and the relationships they make with clients. The perfect virtuous cycle. This helps us keep fresh ideas flowing by attracting and retaining the best. This continuous renewal challenges the status quo and adds energy and excitement to our culture.

A performance culture that rewards great work

Our clients think about performance every day and our ownership culture means that we do too. Clients in public companies and private institutions are driven to deliver ever-higher levels of performance for their organizations. Our ability to understand the nature of what drives success for business is vital to being able to build great brands. Our ownership perspective and the associated reward help us bring this insight to every engagement.

It’s about people who serve clients

For 40 years, we have made our mark by being a firm known for having an approachable style, for doing very high-quality work and for serving our clients so that they may achieve better business outcomes. With our shared ownership, the ability to align our service to clients with the long-term interests of our employees will help us bring that heritage forward into the future.

Brandlogic and CoreBrand come together to offer you Tenet Partners

Fast-paced advances in customer-driven technology, expanded responsibilities for marketing executives and the rise of the Empowered Consumer have dramatically challenged branding as a pure marketing and communications discipline. Combined with increasingly commoditized competition among brand consultants, the time is ripe for a company that can create truly customer-focused brand innovations.

In November 2014, Brandlogic and CoreBrand joined forces and established Tenet by Brandlogic a brand innovation and marketing firm offering custom insights, brand strategy, design, marketing, engagement and technology services under one roof. Each firm brought 40 years of experience helping global clients solve their most critical branding and marketing problems. Tenet by Brandlogic continues its shared philosophical legacy of creating and executing practical solutions to branding, technology and marketing applications for the world’s best organizations. Each firm brought 40 years of experience helping global clients solve their most critical branding and marketing problems. Tenet continues its shared philosophical legacy of creating and executing practical solutions to branding, technology and marketing applications for the world’s best organizations.

Brandlogic: branding meets technology

The genesis of Brandlogic was the company JMK, founded in 1977 by Wynn Medinger and his partners. With IBM as its first client, the firm became internationally known for its design excellence. Working in collaboration with Paul Rand and other design leaders at IBM, JMK was a key player in the growth of IBM during the 1980s and 1990s. During the Internet boom of the ‘90s, JMK merged with Navistream, a digital agency founded by Larry Roth and Hampton Bridwell, to form Brandlogic. Their combined vision was to create a brand consulting firm that would be the most technologically capable firm in the industry. Within the first year, Brandlogic had completed major digital branding assignments for J.P. Morgan, Xerox and Merrill Lynch. A highlight was the creation of Brand Ensemble for Texaco, the most advanced digital brand management system ever produced. During the next decade and a half, Brandlogic served as the brand agency for Becton Dickinson, Merck, Avon, Smithsonian, Chevron, John Deere, Munich Re and Amgen.

CoreBrand’s measurable difference

CoreBrand was originally established by James R. Gregory and Evelyn Clyburne, who formed Gregory & Clyburne in 1973. Initially an advertising agency, the firm migrated to the name Corporate Branding as it evolved from advertising to consulting on issues of corporate measurement, positioning and strategic communications. Andrew Bogucki and an ambitious corporate identity design team joined the firm in 1997, forming CoreBrand Communications. Shortly thereafter the two names were consolidated to CoreBrand. At about the same time, the company received a game-changing assignment to answer a question posed by legendary CEO of General Electric, Jack Welch. He wanted to know how advertising impacts the image and value of the GE corporate brand. Jim and his team set out to answer that question, which led to the creation of what is now known as the CoreBrand Index®. Established as a quantitative benchmark tracking system with a proprietary model correlating the corporate brand to market capitalization, the CoreBrand Index has emerged as the most reputable, stable and predictive approach to brand valuation and measurement of marketing performance. Over its 40-year history, CoreBrand created, managed and measured brands for many of the world’s great corporations including The Reader’s Digest Association, Mastercard, Toshiba, The Hartford, Cisco Systems, Fortune Brands, Chubb, AT&T, D&B and A.P. Moeller-Maersk.

Challenging the way industry thinks

Uncovering innovative areas of opportunity and helping organizations better understand how being brand-centric is good for business – these are a core ethos of Tenet Partners by Brandlogic. Our history of thought leadership includes a series of books written by Jim Gregory published and distributed globally by McGraw-Hill on the subject of corporate brand building including: Marketing Corporate Image and The Best of Branding. Numerous white papers are published annually in academic and industry publications. Most recently, the Association of National Advertisers published: The Brand Laboratory – Observations of Advertising Spending on Brand Performance. Leading edge studies are published throughout the year. Among these are: The Top 100 Most Powerful Brands and The Sustainability Leadership Report, among others.

Driving innovations for clients and customers

Starting in 2014, Tenet now brings both our deep experience and a proven track record of our legacy to client assignments. With a customer-centered focus, our combined strengths offer broader, deeper value to our clients. Our promise is to ensure we always offer the right expertise for the right solutions across every industry we serve and for every customer served by our clients. We promise superior results across the spectrum of our services: research, strategy, design, technology, communications, analytics, employee engagement and brand management and measurement.

Our rich history as innovators and pioneers who created many firsts in our industry continues on in Tenet. By bringing together the rich set of talented people, knowledge and technology platforms, the firm is well positioned to continue driving innovations for clients and customers in the years ahead.

The new principles for growth

Digital changed everything. Immediacy is the new market norm. Customers and technology are rewriting the CMO’s job description. With departmental siloes toppling, you are now the keeper of your customers’ total experience.

To grow business and drive revenue in this new world, you need a new set of principles. Ones that put customers at the center of your business strategy. That hold true to the importance of making more meaningful connections with employees and customers. That respect collaborations with thinkers and doers. Principles that believe in the value of insights distilled from analytics. All powered by rich brand experiences.

We live by these principles. And it’s how we help brands like yours translate insights, ideas and experiences into value for your company.

Headquarters 11 West 42nd Street
Penthouse Floors 31/32
New York, NY 10036
212 329-3030

Kansas City
San Francisco

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