Top 10 Most Powerful Brands of 2015
#4 Walt Disney
The Walt Disney Company climbed two spots this year, with a BrandPower score at its highest level since 2009, reflecting a decade of good leadership and smart brand investment. Under CEO Robert Iger, the global media giant mended its once contentious relationship with Pixar and bought the company in 2006. Other notable acquisitions made during his tenure include Marvel Entertainment in 2009, and Lucasfilm in 2012. A key part of Disney’s strategy is investing in blockbuster storylines that can be leveraged across its multiple business units. Case in the point: The box office success of Frozen, which went on to win an Oscar and become the highest grossing animated feature of all time, also helped to bring in more than $1 billion in retail revenue over the last year.
