Top 10 Most Powerful Brands of 2015
Over the past few years, Bayer’s BrandPower score has been on the rise – having jumped eight places since 2010. That soon may change, however. While its Familiarity (degree of awareness) score has remained stable year-over-year, Bayer has experienced a steep decline in Favorability (positive perception). This is a noticeable red flag, indicating that the pharmaceutical and chemical company’s overall corporate reputation – the perception of its management, its ability to drive growth and secure earnings into the future – is not as strong as in years past.