Great ideas never go out of style. And by great, I mean ideas that help organizations achieve clarity of purpose, communicate in ways that truly demonstrate their difference and connect with their customers in more meaningful ways. The means by which those ideas get communicated might change, as do the insights that can inform their development and evolution.
As creatives, we need to constantly challenge and rethink, regardless of the medium. That’s the value we bring. Like when we helped APM Terminals, the second largest cargo terminal operator in the world, see themselves as not just a company that moved containers off ships, but as a vital link in global trade and a direct influence on economic growth for emerging nations. They started connecting with their customers in different ways, and business results followed.
For the past 25 years, I have been very fortunate to work with, and learn from, tremendous creative teams and game-changing organizations such as AT&T, Catalent, Cisco, Mastercard, McGraw-Hill, NASCAR and The Hartford. As the business environment evolves, so do the opportunities for great ideas. I’m always psyched to help organizations take advantage of it.