My passion for the BIG Idea compels me to look for creative solutions where others probably would not look. This conceptual skill is at the source of a different perspective that is the driving force of brand creation.

My ability to go beyond the obvious is demonstrated in the work I did at Interbrand for Sirius. I was able to help the client see the human role radio plays – the faithful companion of drivers. And that’s how the concept of the dog as a symbol for Sirius was born. Seventeen years of branding experience, ranging from identity development to implementation, has given me the insight and confidence to help our clients visualize their strategy and use their brand to grow their business.

As design director, I am honored to have been part of the creative team that created differentiating solutions for a broad spectrum of clients including The Hartford, The Arc, AFS, Paramount Citrus, APM Terminal and Mastercard.