Product innovation

Our goal is to inspire, visualize and design new product, service and package solutions as the next leap forward for your brand.

Design thinking engages your consumers with our designers in collaborative activities to deliver compelling, on-strategy and actionable design. Our work in durables and consumer goods encompasses 3D form and functionality as well as impactful integration of package structure and brand imagery.

Design thinking yields fresh insight and innovation with the efficiency required to meet expectations in today’s fast-moving markets. That includes:

  • Tighter integration of insight, strategy and design
  • Engaging with all stakeholders in novel, proven ways
  • Driving better decisions with thoughtful analytical tools
  • Aligning with client practices and requirements

Our work in innovation and design has led to unexpected opportunities and high-impact results for many of the world’s most prominent brands.


Enhancing ethnographic insight with real-time concept generation.
The best time to capture the “how” and “why” of consumer behavior is when they are actively engaged in authentic product usage occasions. Our consumer visits, often combined with in-store shopping events, link decision-making with usage dynamics and early stage concept generation. These preliminary concepts set the stage for later design thinking efforts and formal concept exploration.


Engaging consumers and designers in proven activities to inspire real-time concepts.
Designers, researchers and client participants come together with consumers as a team to uncover fresh opportunities and unrecognized needs to fuel preliminary concepts. Activities and exercises are customized to meet objectives for learning and inspire real-time early stage solutions.


Optimizing and integrating consumer preferences in a multi-station format.
Our Labs support a “qual / quant” approach to design evaluation, optimization and refinement that is deeper and richer than focus group screening. Multiple stimuli stations allow us to present 2D and /or 3D concept stimuli to focus consumers on key attributes. Consumer input is then captured from multiple sources, including in-depth interviews, work sheet data and optimized sketches.


Tackling a specific innovation challenge together. Fast.
design thinking studio is a one to two day engagement at our Innovation Lab facility in NYC. Maybe you’ve identified a range of new opportunities, and you’d like to work together to visualize them for evaluation. Or, you need to kick-start an effort to determine what’s next in your category. We engage our designers with your stakeholders to leverage key insights and surface potential solutions that will move your brand forward.

Headquarters 11 West 42nd Street
Penthouse Floors 31/32
New York, NY 10036
212 329-3030

Kansas City
San Francisco

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