New York, NY (October 14, 2026) – Leading brand consultancy Tenet Partners has won a record seven awards in the annual Transform Awards North America competition, a clean sweep across all eligible categories with the agency scoring one Gold, one Silver and five Bronze. The honors once again acknowledge Tenet’s excellence, placing it among the top branding firms in the country.
“The awards Tenet has been honored with span the breadth of our client base from transformative start-ups to well-established global corporations to impactful not-for-profits,” said Hampton Bridwell, CEO of Tenet Partners. “We bring a unique perspective that links brand to business results, and a proven approach that has been successfully applied to clients across industries, markets and regions. We’re thrilled that our clients—and the Transform Awards—recognize the value we deliver.”
The awards, given by Transform Magazine, recognize the very best work in the field. Transform Awards North America is one of the largest competitions in the industry and the only one in the region to celebrate the transformative power of rebranding and brand development.
Aluminz
Gold: Best Naming Strategy (New Name)
Bronze: Best Visual Identity from a Startup
In a fast-paced and highly collaborative engagement, Tenet helped Aluminz create and launch a brand from the ground up in record time. The result tells a rich story of sustainability and economic benefit enabled by advanced technology. Transform Awards judges praised the new identity, commending its “deftness.” They also appreciated the understated approach to naming “that clearly tied into the brand’s purpose and strategy while offering a unique, ownable and memorable naming solution.”
Learn more about the brand in the Aluminz case study.
The Bancorp
Silver: Best Implementation of a Brand Development Project
Bronze: Best Visual Identity from the Financial Services Sector
Tenet Partners and The Bancorp built and deployed a powerful brand that reflects the fintech leader’s role in the perpetual transformation of banking, built around a compelling concept: “Bold ideas, realized.™” Maria Wainwright, Executive Vice President, Chief Marketing Officer of The Bancorp, said “The brand authentically reflects our culture as a high-performance partner, built to turn bold ideas into real-world solutions.” Transform Awards judges “love the unique logo” and appreciated that “the work clearly connected the strategy,” conveying a sense of modernity and future focus.
The work can be seen in The Bancorp case study.
eFax
Bronze: Best Brand Architecture Solution
Tenet Partners helped eFax, the world’s most recognized provider of cloud fax, retain its brand equity while pivoting to a new position as an enterprise solutions provider focused on the interoperability and data transformation needs of highly regulated industries such as healthcare. The work was praised by judges for being “cohesive” and “striking … preparing eFax for the next stage of its global growth.”
The bold new brand can be seen in the eFax case study.
Robert & Ethel Kennedy Human Rights Center
Bronze: Best Visual Identity by a Charity, NGO or Not-For-Profit
Continuing a longstanding tradition of service to the not-for-profit sector, Tenet helped the social justice advocacy organization that bore the name of the late Robert F. Kennedy refocus its brand and increase its impact by raising awareness of the Kennedy family and its endeavors across generations. Transform Awards judges noted that the visual evolution “is clean, allows for greater digital communication and more clearly shares the organization’s values and mission.”
SkyReserve
Bronze: Best Visual Identity from the Travel and Tourism Sector
SkyReserve is an innovative online platform that brings premium business, first class and private charter air travel together in one experience built for the way people book today. Tenet created a brand expression for the new company that provides a luxury lifestyle experience to resonate with the target clientele, making SkyReserve’s value proposition immediately clear. Transform Awards judges thought “this upscale, refined visual identity hit the mark for appealing to luxury travelers.”
About Tenet Partners
Founded 50 years ago and headquartered in New York City, Tenet Partners is one of the leading brand strategy firms in the United States. Tenet operates at the intersection of insight and foresight, giving business leaders and marketers the power to bridge to new futures through imagination and creativity. With predictive brand techniques that span research, analytics, strategy, design and digital, Tenet helps its clients dimensionalize the businesses they’re building to capitalize on new opportunity and turn visions into reality. www.tenetpartners.com
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