- Full list
The Top 100 Most Powerful Brands of 2015
See which company tops this year’s ranking, which company fell off, and the companies poised to outpace the competition.
- Top 20
The Top Most Powerful “Back-to-School” Retail Brands
As the second-biggest shopping event of the year, find out which “back-to-school” retail brands are capturing the attention of consumers and investors.
- #Tenet100
TOP TEN
SLIDESHOW - Metrics that matter
BrandPower + Brand Equity Valuation = Deeper Insight
BrandPower is a unique and useful quantitative measure of brand strength. It is, however, just one way of looking at brand performance.
- The Way Forward
A message from our CEO and Chairman
Brands are boldly moving forward. This momentum is the strongest since the recession, thanks to significant investments in business model innovation, digital and brand.
- BrandPower
Frequently Asked Questions
Find out why The Coca-Cola Company continue its lead as the as the #1 Most Powerful Brand, while Apple reigns as the most valuable. It is all about understanding BrandPower in the context of brand value.
- PRESS ROOM
Key takeaways for 2015
- Read our press release
- The Top 100 Most Powerful Brands logo
- Infographics & Charts
- Download the full report
Author: Tenet Admin
Senior Partner, Strategy
