Mike oversees Tenet’s client engagement group and spearheads major brand activations. With a career spanning over 20 years in the industry, Mike’s expertise in corporate brand strategy, identity and communications is well-established. He has played a pivotal role in numerous high-profile branding projects with Fortune 100 to 500 companies, enhancing brand presence and long-term value.

Throughout his tenure in various roles, Mike has driven the development and execution of major brand transformations with clients such as Hearst Health, Mastercard, Gore and Broadview FCU, among many others. An articulate speaker on branding and business strategy issues, he continuously seeks out innovative ways for his clients to leverage their branding initiatives to achieve business goals.

Mike is a native New Yorker and spends all the time he can with his wife and two children in Cranford, NJ. Don’t forget to ask him about his burgeoning Pickleball career.