Laura is an experienced strategist who has played an integral part in (re)branding and activating dozens of brands. From leading discovery, to crafting authentic, differentiating positions to defining architecture and planning launches, she brings creative problem-solving and grace under pressure to all her projects. Current and past clients include The Bancorp, Coperion, Dow, Edwards Lifesciences, McWane Plant & Industrial (MPI) and Smithsonian Environmental Resource Center (SERC), among many others.

Before joining Tenet, Laura was a strategic account director at Starfish and a brand strategist at TippingGardner. Her expertise spans B2B, B2C, and non-profit with a particular focus in professional services. She has an MBA from the Leonard N. Stern School of Business at New York University.