My mentor once said, “Brand is the ultimate leadership tool.” To this day, that insight guides my philosophy of how to best help organizations become great ones.

As a consultant, the reward comes when leaders see the central role a brand plays in uncovering market opportunity, shaping business strategy and accelerating innovation. Without question, those that can assemble the skills and creative talent that inspire and deliver great branding programs achieve more. Being part of that mix is why I love the work.

Over the past 20 years, I have had the good fortune to collaborate with some of the pacesetters of enterprise including IBM, John Deere, Merck, Merrill Lynch, Becton Dickinson, Rockwell Collins, BASF, The Hartford, Travelers, Amgen and CFA Institute. I’ve also had the opportunity to share my expertise to help organizations like SASB, CIEE and FIRST Robotics advance their non-profit missions. These leaders have one thing in common. They all used their branding and marketing programs to achieve tremendous outcomes.

In my role as CEO of Tenet Partners, my aim is to align our capabilities to the needs of our clients to help address, head on, the challenges they face. I am very proud of our team and our truly unique platform of proprietary technology, data and processes that take our clients to the next level of performance.

As a life-long learner, I recently graduated from Harvard Business School’s Owner/President Management (OPM) program where I spent time with a dynamic group of peer entrepreneurs, with businesses across many sectors and from every major global economy. During the course of this 3-year executive education program, I gained invaluable insights on how to assess a company’s position, develop long-term strategies and prepare organizations to deliver greater value to stakeholders. This knowledge enables me to be of further counsel to our clients on how to identify goals and chart their course towards business growth.