A letter from Hampton Bridwell, CEO
As the team here at Tenet closes out 2024, we’ve received another mark of recognition as one of Chief Marketer’s 2025 Top Agencies of the Year, a listing of the industry’s most innovative marketing agencies. It’s further confirmation that our longstanding focus on brand innovation continues to be the right strategy.
Looking forward to 2025, I’m excited by the direction our industry is taking. AI is driving massive change in the advertising and marketing space, as evidenced by the impending merger of two major sales and marketing holding companies: Omnicom Group and IPG. The combined enterprise is looking to scale up its use of AI and data analytics to inform and execute marketing—a huge force for change that will ripple upstream and influence how brands are built and managed.
This is far from new territory for Tenet Partners. We’ve been at the forefront of the AI trend for more than five years with our data science practice, and are expanding AI use in our workflows and areas such as foresighting and inspiration. At the same time, we recognize the enormous value of human knowledge, insight, expertise, creativity and strategic thinking. AI promises to further empower us and our clients, but essential work such as strategy, messaging, key campaign elements and content will still flow from our most valuable resource: the skilled and experienced professionals who make up our team.
As I look back on 2024, I’m struck by all we’ve accomplished. The recognition by Chief Marketer is just the latest in a long and growing string of awards and acknowledgements.
This year alone, we’ve won six Rebrand awards and three Transform awards spanning everything from enterprise rebranding to creative strategy, brand architecture, and internal communications. We’ve also maintained our ranking as a Top 5 Branding Agency on Clutch, and as I write this we’re holding the #1 spot in the branding category Leaders quadrant. And to round it out, we’ve once again been recognized by Gartner in their annual buyer’s guide for brand consultancies.
But of far greater importance than accolades is the stellar work the Tenet team has done for our clients—a list that includes some of the world’s greatest brands. In 2024 alone, we’ve taken on major initiatives for organizations such as The Smithsonian, Dow, Bluetooth, Hearst Health, Canon Medical, The Bancorp—the fintech innovator that issues PayPal and Venmo Mastercards—and more.
I am both deeply impressed by and proud of our team. Tenet’s ongoing success—and promising trajectory for 2025—is powerful testament to their dedication and ability. It’s giving me great confidence as we all look forward to what the coming year may bring.
Hampton Bridwell
Managing Partner and CEO
