#6 Johnson & Johnson
Johnson & Johnson, one of the world’s largest healthcare manufacturers, dropped two places in the Most Powerful Brands rankings. For over a hundred years, the company has built a strong reputation as the maker of iconic products like Band-Aids, Baby Shampoo and Tylenol. The company is innovating in ways that may cast it in a new light, having joined forces with Google to develop a robotic-assisted surgery platform. However, J&J’s reputation has been hurt by serious questions about the quality of some products in recent years. Since 2009, J&J has recalled millions of bottles of Tylenol, Benadryl, Motrin and Zyrtec. The recalls prompted J&J to shut down a factory and have cost it more than $1 billion in lost sales.