Frequently Asked Questions

How does Tenet Partners determine the Top 100 Most Powerful Brands?

How is Tenet’s ranking of Top 100 Most Powerful Brands unique compared to other brand rankings?

Why is understanding BrandPower important?

Brand valuation is becoming more common practice among many brand consulting firms. Does Tenet Partners have an established methodology for valuing brands?

The Coca-Cola Company is the #1 Most Powerful Brand of 2015. Why does it continue to the hold the top position, despite not being the most valuable brand?

Well-known brands such as Facebook and LinkedIn are not part of the Top 100 Most Powerful Brands 2015. Why?

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