The tech giant jumped five places this year and rounds out the top five Most Powerful Brands. Both its Familiarity and Favorability scores have increased, due in large part to its innovative products and outstanding market performance. The company’s market capitalization reached a record high, breaking the $700 billion mark this last year. According to a survey of Apple analysts conducted by Fortune, the company expects to sell an estimated 22.6 million units of the Apple Watch in 2015. Apple’s new head of retail (former Burberry CEO) Angela Ahrendts favored a new approach to launching the highly anticipated wearable. In an Apple first, she encouraged customers to “get in line online” and forgo the crowds and in-store experience to purchase the Apple Watch.