Building Brands from the Inside, Out

February 14, 2017

What is a brand?

Your company’s brand is the window of opportunity to link the internal and external sides of your business to impact the bottom line. In practice, it is the sum of the distinctive experiences your company delivers to your customers, prospects, media, investors, employees and other key audiences.

Many large organizations like Deloitte and GE recognize the roles HR and branding together play in the wider business, but many smaller companies have yet to take advantage of the links between HR and branding.

We are on a mission to show the need for HR and branding to work together – or as Meghan M. Biro says, ‘It’s Time To Get Real: ‘Humanize Your Brand.’

Here are five ways HR professionals can shape organizational development through exceptional partnerships between HR and branding:

  1. Become best friends with your branding colleagues! Make it your mission to learn the messages that are being delivered to your customers and educate employees on what those messages mean for them and how they interact with each other. But, don’t stop there! Enlist the help of your branding and marketing team colleagues to shape employee messages to meet the needs of employees and customers alike in an engaging and motivational way, while aligned to HR best practices…

Head over to TalentCulture to learn more top tips!

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