Brand Culture at the Intersection of Brand and HR

What differentiates a company from its competitors? It is a promise like no other. That is what lies at the heart of a brand. It is the culmination of distinct experiences delivered to customers, employees, and stakeholders. But, a path must be paved where mission, brand, and culture converge to create that unique experience. HR is the key to paving that path. Perhaps, the first thought that pops to mind when you hear this, “What does branding have to do with me? Isn’t that the marketing team’s responsibility?”

We discovered there are many factors that influence brand culture and HR plays a role in translating those customer promises into employee behaviors. How? Learn the answer and other critical insights from our survey on building brand culture, presented by Larry Oakner, Senior Partner, Employee & Customer Engagement, and Rebecca Longman, former Director, Engagement & Strategy. Watch the video and download the presentation slides for an inside look at our survey results. Also, listen to the discussion on Blog Talk Radio.

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