Volume I: The Tenet Take 5 series
Brands play an irrevocable role in our daily lives. As business leaders, we strive to create brands that drive value, deliver bottom-line results, and impact the communities in which we live and work. As consumers, we gravitate to brands that foster positive experiences, engage with us on a multitude of levels, provide a sense of trust, comfort, and inspire us to do and achieve more.
Whether you manage a start-up or an established global brand, this collection of insights and practical applications, written by Tenet’s respective branding and innovation experts, will help you to confront the challenge of building a powerful brand that creates value and drives transformational change.
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