The CMO imperative
Translate your efforts, activities and metrics into language your C-suite colleagues understand: financial outcomes
click here to get your fileCorporate Branding Analytics
Decision support you can count on
Your colleagues are counting on you to make the case in defending your budget. In turn, you demand high-quality insights to keep a pulse on whether your brand investments are creating value. Corporate Branding Analytics and our measurement tools set the standard for reliable data for you to predict future outcomes with confidence.
- Brandpower
Benchmarking insights on demand
Understand how your brand ranks against the most powerful brands and your industry through a single, easy-to-understand measure of brand performance. Gain instant insight into how your brand is performing across important brand health metrics over time.
- Corporate Branding Index® by Sector
See where you stand in your industry
With continuous updates from BrandPower research, find out how your brand is performing in your sector. Learn how our Sector Index provides actionable insights: which brands threaten to disrupt your sector and which brands are losing ground to consider challenging?
- Brand Equity Valuation
Brand Science over subjectivity
Find out why our methodology favors objective, quantitative research to determine your brand value. Our methodology allows you to build the case to invest in your brand, and to measure performance in terms that your leadership understands, financial metrics.
- Return on Communications Investment
Measure and optimize your media spending
Is your media spend contributing to top-line financial results? Are you spending more or less than competitors to achieve important brand health targets? Find out how much to spend to create a breakthrough return on your brand?
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