Cincinnati, Ohio (July 28, 2026) – Ultimus Fund Solutions today launched an updated brand that reflects the evolution of its business, expanded capabilities and increasingly integrated approach to supporting fund and asset managers. The refreshed identity is designed to better represent how Ultimus serves clients today while remaining grounded in the service-first approach that has long defined the company.
Ultimus Fund Solutions provides essential fund administration and investment operations solutions to advisors and fund managers across public and private markets, with the proven ability to solve complex challenges. Ultimus is one of the largest independent providers in the U.S., an industry mainstay with a reputation for consultative service and optimized solutions that sets it apart.
“We’ve made this move because the world has changed and so has Ultimus,” said Alissa Doherty, VP of Marketing, Ultimus Fund Solutions. “As market complexity continues to increase, we’ve evolved alongside our clients. This new expression of Ultimus aligns with the true scale, scope and connected nature of the platform we’ve built. We also believe it’s modern and visually striking, and are proud of the new image we are putting into the market.”
Tenet Partners worked in close partnership with Ultimus to develop the new brand, which introduces an updated logo, brand architecture, new visual and verbal systems and a transformed website. The company’s renewed vision, mission, promise and messaging showcase its ability to build on its expertise and strong client relationships by using technology as a force multiplier, enabling consultative service at scale.
“A brand refresh done well offers a chance to listen to a firm’s people, honor its history and create a new story that everyone can see themselves in. I’m grateful Ultimus trusted us with helping to build their story,” said Beth Flom, Senior Partner, Research and Strategy, Tenet Partners. “We set out to capture the uniqueness of the firm and its distinctive approach to delivering consultative service at scale. Together, we believe we did just that, as well as an outcome that will continue to propel Ultimus.”
Today, the refreshed Ultimus brand is live at www.ultimusfundsolutions.com. It reflects the company’s evolved vision and new identity, brand architecture and a unified story that spans the entirety of the firm.
About Tenet Partners
Founded 50 years ago and headquartered in New York City, Tenet Partners is one of the leading brand strategy firms in the United States. Tenet operates at the intersection of insight and foresight, giving business leaders and marketers the power to bridge to new futures through imagination and creativity. With predictive brand techniques that span research, analytics, strategy, design and digital, Tenet helps its clients dimensionalize the businesses they’re building to capitalize on new opportunity and turn visions into reality.
About Ultimus Fund Solutions
Ultimus Fund Solutions is a leading provider of essential post-trade fund administration and investment operations solutions to fund and asset managers of all sizes. With technology-driven efficiency, cross-domain expertise, and a consultative approach, Ultimus is committed to delivering optimized solutions and superior service at scale. The firm employs more than 1,200 seasoned professionals, servicing over 2,500 traditional and alternative investment vehicles and product wrappers, with more than $775 billion in assets under administration. For more information, visit www.ultimusfundsolutions.com.
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