Hershey: #2 Most Powerful Brand of 2015

Top 10 Most Powerful Brands of 2015

#2 Hershey

Strong communications investment including heavy TV advertising and a refresh to its corporate brand identity – a move Hershey claims will help strengthen its leadership position for the next 100 years – helped keep the famed candy company at #2. The maker of iconic brands such as Reese’s, Kisses, York Peppermint Patties, Twizzlers and Almond Joy also enjoys a positive market perception through efforts such as responsible ingredient sourcing and initiatives to improve the lives of cocoa farmers. The company is a regular recipient of awards and recognition for sustainability and good corporate citizenship.

Headquarters 11 West 42nd Street
Penthouse Floors 31/32
New York, NY 10036
212 329-3030

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