Digital marketing

Your customers have never been more connected. Are you connecting with them?

Digital has dramatically transformed the way we communicate. It’s leveled the playing field so that your customers are as in control of your brand’s perception as you are. Rather than speaking to your audience, you now have the ability — and responsibility — to speak with them. While that may sound daunting, this revolution in communication also offers new and exciting opportunities you can capitalize on through digital marketing. Here’s how we, at Tenet, can help.

Strategy

Meeting connected customers, on their own terms.

Customers don’t sit back and listen to advertising, nor are they waiting to be found. Instead, they’re on the web and social media, exercising the power of the Internet to make choices for themselves. This new order requires new ways of courting consumers and influencing their decision-making process. That’s where digital marketing, grounded in solid strategy, comes in.

At Tenet Partners, we craft strategies that strive to build an integrated approach to your digital marketing to maximize results. This strategy is born out a clear understanding of your aspiration and seeks perfect alignment between your goals and your customers’ needs. As we uncover your strengths and potential weaknesses, as well as determine where your audience lives online and off, we are able to develop a plan of action on how to engage with your customers in a way that creates value for both you and them.

    • Social media strategy
    • Data strategy
    • Mobile strategy
    • Usability testing
    • Information strategy
    • Journey mapping
    • Media planning
    • Digital audit
    • Competitive analysis
    • Service design
    • SEO strategy
    • Content strategy
    • Social listening
    • Editorial calendar
    • Online community research

Execution

Building digital campaigns that drive real business outcomes.

When thinking about a digital marketing campaign, go beyond the obvious – websites, email lists, ads. Instead, think about the whole customer experience. One enriched by technology that enables you to interact with your audiences and demonstrate your keen understanding of their needs.

It’s about your customer’s journey as they go about selecting partners with the right products and services. Make sure you are by their side, at every turn on that journey.

Tenet’s multi-disciplinary team of brand strategists will start by helping you build awareness of your brand in the mind of the connected customer, using the latest technologies to find your audience at a time and place of their choosing. We leverage the power of data to create personalized messaging, tailored to the needs and wants of the connected customer. And, leaving nothing to chance, we develop the systems to measure the impact of your interactions, giving you the ability to create continuous improvements in your digital marketing campaign.

    • Websites
    • Microsites
    • Landing pages
    • Email marketing
    • Paid search
    • Social media
    • Display advertising
    • Search engine marketing (SEM)
    • Search engine optimization (SEO)
    • Pay per click advertising (PPC)
    • Programmatic advertising
    • Marketing automation
    • Mobile apps
    • Retargeting

Insight

Providing insight on the latest, most effective methods to market your brand.

With the rapid growth and adoption of new channels and touch points in digital marketing, it’s important to select a partner that fully understands the potential the current environment affords you.

A quick search on the web will give you hundreds of vendors who can produce an email campaign. Our approach is different. It is an on-going partnership to help you understand how these new channels, used in a strategic way, can influence your audience and build a preference and trust for your brand. And as a marketer, we know you’re looking for that extra edge.

Tenet will also provide actionable, data-based insight to justify your marketing investments and quantify results. This gives you a complete picture of your ROI, enabling you to make reasoned decisions on how to move forward in achieving your marketing goals.

    • Loyalty marketing
    • Surveys
    • Channel planning
    • Social media management
    • Online community management
    • Customer value analysis

For more information

Brandlogic and CoreBrand have become Tenet Partners — Where brand meets innovation®. More