I’m on a mission to change the way the world accounts for brands.
Twenty-five years ago, we were challenged to prove that brands can and should be measured, valued and managed like other business assets. The case we built had to hold up to the scrutiny of CEOs and CFOs.
It did then and it still does today. This is testament to the discipline and dedication of our team to build the best analytics tool around: the CoreBrand Index®.
I am still energized by the possibilities that lie ahead for our clients as they successfully navigate the waters of financial accountability for the brand and marketing. It is a whole new way of speaking value to management and a revolutionary day for marketing.
I believe in the value of brands. I have dedicated my career to working with clients who want to better understand how intangible assets like brands can grow in value. Today, at Tenet Partners, I am thrilled to be working with my colleagues, all experts in their own fields, to guide our clients towards positive business outcomes.