New York, NY (September 03, 2015) – Tenet is thrilled to be part of the 2015 Brand Innovation Summit taking place September 10-11 at the Westin Bonaventure Hotel in Los Angeles. Sponsored by the Innovation Enterprise, it brings together more than 200 leaders in branding, marketing and design, and promises to spark fresh thinking for all those who take advantage of the opportunity.
Come join our workshop Human Strategies. Human Brands, where you’ll develop new approaches to building more human-centric brand experiences that resonate, ensure and drive returns. Together, we will engage in strategies using personas, journey mapping and concept poster exercises to reveal the pain points oftentimes associated with air travel (as well as with many other brand experiences). We will demonstrate how similar pain points were used as the catalyst to create design principles – and identify the core functional and emotional benefits that were used to develop and launch a first-class brand experience for the new Long Beach Airport terminal.
Thursday, September 10, 2015, 2pm PST
The Westin Bonaventure Hotel & Suites, Los Angeles
##About Tenet Partners
Formed from the merger of Brandlogic and CoreBrand, Tenet Partners is a brand innovation and marketing consultancy that helps companies create brand value and unearth business opportunities by putting customers at the center of their business strategies.