New York, NY (March 04, 2024) – Tenet Partners has won high honors in the 2024 REBRAND 100® Global Awards for its brand transformation work for clients Cadence Bank, ACA Group, ASC Engineered Solutions, Broadview Federal Credit Union, Dow, and the Imagine® Visa Credit Card from Atlanticus.
Returning after a pause in 2022 due to the pandemic, the prestigious bi-annual REBRAND 100® Global Awards celebrate the creativity and design of the best brand transformation projects submitted to an international panel of prominent industry experts representing multiple disciplines.
The awards covered projects launched between January 2021 and October 2023, allowing for a comprehensive evaluation of their outcomes and the impact of the transformations beyond their initial launch. The panel analyzed the before and after state of the brand and measured its impact on strategic business goals and target markets.
Of particular note was Tenet’s work for Cadence Bank, which received a Distinction award in the Enterprise Rebrand category. “We are thrilled to be recognized with a prestigious REBRAND award alongside Tenet Partners. Collaborating with them to craft our new brand was an inspiring journey, with their expertise and dedication serving as our guiding light,” said Jackie Hooper, Chief Marketing Officer of Cadence Bank. “Their strategic insights and unwavering commitment to creative excellence perfectly complemented our rebranding goals. Together, we are proud of the transformative impact achieved by our partnership.”
“This was a landmark year, with all six of the projects we submitted winning honors—the largest total ever and an acknowledgement of our ability to create extraordinary brands that contribute to client success,” said Hampton Bridwell, CEO at Tenet Partners. “Being recognized for the business impact we’ve achieved testifies to the strength of our strategic and creative teams and the relationships we build with our clients.”
Award-Winning Projects Featured:
Cadence Bank won the Distinction award in the Enterprise Rebrand category for a powerful brand that unifies the two regional banks which had merged to form the new organization, while honoring the legacy of both.
ACA Group won a Merit award in the Enterprise Rebrand category for a future-focused brand that transformed the traditional compliance consulting and benchmarking organization into a tech-forward governance, risk and compliance leader.
ASC Engineered Solutions won a Merit award in the Enterprise Rebrand category for work that combined Anvil International and Smith-Cooper International—both suppliers of industrial pipe fittings, valves and associated equipment—to signal the arrival of a new industry leader.
Broadview Federal Credit Union won a Merit award in the Enterprise Rebrand category for unifying two credit unions that merged to create the New York capital region’s largest financial institution with hundreds of thousands of members.
Dow won a Merit award in the Component Rebrand category for a robust corporate branding framework that is allowing Dow to find a place for its existing sustainability-oriented offerings while creating a comprehensive sustainability brand architecture for future products.
The Imagine® Visa Credit Card won a Merit award in the Brand Extension category for its issuer, Atlanticus, for a future-focused financial services brand designed to appeal to younger, tech-savvy consumers, a new demographic for Atlanticus.
About Tenet Partners
Tenet Partners is the only 100% employee-owned branding firm in the world. We transform organizations through a blend of insights, strategy, design and technology. Our mission is to help companies create brand value and open possibilities in today’s digital-driven and customer-focused world.
About REBRAND™ and the REBRAND 100® Global Awards
REBRAND is the world’s leading platform for brand transformation insights, case examples, and programs. Celebrating its 20th year, the REBRAND 100® Global Awards is the foremost global recognition for excellence in brand transformation. This year, REBRAND™ also introduced an AI-driven knowledge base, enhancing insights into brand transformation success stories. For details, visit REBRAND.com.
For more information, please contact:
Jessica McHie
Business Development and Marketing
Tenet Partners
+ 1 212 329-3166
jmchie@tenetpartners.com
