Tenet Partners and Mastercard score gold in 2020 Transform Awards North America

New York, NY (December 04, 2020) – Tenet Partners has won top honors in the 2020 Transform Awards North America for its development of a new brand for longstanding client Mastercard. The Mastercard ID brand took gold for Best Development of a New Brand Within an Existing Brand Portfolio.

The annual awards are given by Transform Magazine in recognition of exemplary work in brand development and the growing importance of brand in strategic corporate communications. This is one of the largest awards competitions in the industry and represents many of the top firms in Tenet’s category.

“This is the sixth year that the Transform Awards North America has celebrated the transformative power of brand strategy and design. Every year it has got bigger, and the work we have celebrated has got better. We’ve seen a challenging year, but the number of entries and especially the caliber of entries has just been fabulous,” says publisher of Transform magazine, Andrew Thomas.

This recognition highlights Tenet’s ability to dig deep into a client’s brand strategy and identity, yielding a differentiating brand with a strategically defined connection to Mastercard.

“We’re very proud to have captured the top slot in this year’s competition,” said Hampton Bridwell, CEO of Tenet Partners. “It’s a powerful testament to the expertise and focus of our design, strategy and digital teams, as well as the close ongoing relationship we have with Mastercard.”

The award-winning work spanned Tenet’s full skillset and included research-driven positioning and naming, logo and visual system design, along with usage and application guidelines.

Visit our case study showcasing the Mastercard ID work.

See the full list of winners and view a rebroadcast of the awards here.

About Tenet Partners

Tenet Partners is a brand innovation firm that transforms organizations through a blend of insights, strategy, design and technology. Our mission is to help companies create brand value and open possibilities in today’s digital-driven and customer-focused world.

For more information, please contact:
Jessica McHie
Business Development and Marketing
Tenet Partners
+1 212 329-3166

Headquarters 11 West 42nd Street
Penthouse Floors 31/32
New York, NY 10036
212 329-3030

Kansas City
San Francisco

A hexagon-shaped badge from Clutch, with the text 'Top Branding Company' on top and '2024' on the bottom