Tenet Partners Wins Top Honors in 2020 REBRAND 100® Global Awards

New York, NY (March 04, 2020) – Tenet Partners wins top honors in the 2020 REBRAND 100® Global Awards for its brand transformation work for clients W. L. Gore & Associates, Cybersecurity Talent Initiative, and TrustedPlace. The prestigious 2020 REBRAND 100® Global Awards celebrates the creativity and design of the best brand transformation projects launched between January 2017 and October 2019.

The REBRAND 100® Global Awards recognizes excellence in brand transformation and showcases the power of brands as key assets of businesses and organizations around the world. An international panel of industry experts analyzes the before and after state of the brand and measures its impact on strategic business goals and target markets. The prominent, global, multidisciplinary jury reviewed the work in more than 37 industries from around the world.

This recognition is a powerful example of Tenet’s deep branding expertise and strong track record of delivering high-quality results for clients.

“With this year’s awards, Tenet has captured eight REBRAND 100 awards over a few short years. As the only 100% employee-owned branding firm in the world, our commitment to client success and business impact is at the forefront of how we define success,” said Hampton Bridwell, CEO at Tenet Partners. “These awards reinforce our resolve to create extraordinary brands for clients and is an amazing testament of our strategic and creative talent.”

TrustedPlace, an HSB insurance service and division of MunichRe, wins the Distinction award. For this rebrand of consumer breakdown insurance, Tenet created a novel, character-based logo design for TrustedPlace that captures consumer empathy and leaves an indelible impression of security and friendliness.

W. L. Gore & Associates, known for global brands such as GORE-TEX and Elixir® Strings, wins the Merit award. Tenet collaborated with this global technology leader to develop a robust visual and verbal identity system that unified the enterprise under “One Gore”.

Cybersecurity Talent Initiative wins the Merit award. Mastercard, in collaboration with Microsoft, Workday and the nonprofit, nonpartisan Partnership for Public Service launched the Cybersecurity Talent Initiative – a first-of-its-kind public-private partnership to recruit the nation’s best minds to defend against global cyberattacks. Tenet developed the brand strategy, brand name and visual identity for the new organization.

About Tenet Partners

Tenet Partners is a brand innovation firm that transforms organizations through a blend of insights, strategy, design and technology. Our mission is to help companies create brand value and open possibilities in today’s digital-driven and customer-focused world.

About REBRAND™ and the REBRAND 100® Global Awards

REBRAND is the world’s leading platform for brand transformation insights, case examples, and programs. Celebrating 15+ years of excellence, its renowned REBRAND 100® Global Awards is the most prestigious, juried recognition for repositioned brands. Featured in such media as The Wall Street Journal, BBC, articles and books, results have generated the most comprehensive global library of brand change.

For more information, please contact: Jessica McHie
Business Development and Marketing
Tenet Partners
+ 1 212 329-3166

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