Tenet Partners adds Sean Folan as Senior Partner to lead strategy and innovation on its team. Folan, who holds an MBA from Harvard Business School, has years of management consulting experience leading growth acceleration for B2B and B2C companies with a strong depth of knowledge in healthcare and consumer products.
“I am excited to join the Tenet team at this time of great change in brand marketing and brand delivery,” says Folan. “Advances in intelligent systems technology — particularly those related to the Internet of Things (IoT) and Artificial Intelligence (AI) — present tremendous innovation opportunities for creating more immersive and personal brand experiences that serve to strengthen the connections between brands and their constituents.”
In today’s landscape, the ways in which people experience a brand are more important than ever. Distinctive brand experiences not only increase customer attraction and loyalty, they are integral to sustained growth and shareholder value creation. This shift has created opportunities for Tenet, making the addition of Folan to the team a key move to further enhance the firm’s capabilities in brand innovation.
“Sean brings a wealth of experience and expertise on the brand marketing strategy and innovation fronts that will both support and augment our own,” says David Demar, Partner, Innovation Strategy and Design. “We’re very excited to collaborate with him on new and ongoing challenges, and to bring enhanced value and creativity to our clients.”
Prior to joining Tenet Partners, Folan, worked at global management consulting firm McKinsey & Company, where he built a solid track record of transforming client growth trajectories by leveraging market research and analytics in pharmaceuticals, biotech, medical devices, consumer healthcare, and consumer products.
“He brings a unique blend of business, marketing and innovation consulting to our group,” says Hampton Bridwell, CEO and Managing Partner. “Combined with our innovation design, data science and digital capabilities, Tenet is better positioned to elevate its strategic capabilities for clients seeking growth platforms in CPG, Healthcare, Tech and Retail.”
Folan has also held leadership roles at FutureBrand and Lieberman Research Worldwide with category-leading clients such as Bausch & Lomb, Bridgestone, Genzyme, Hershey, Johnson & Johnson, MassMutual, P&G, Pfizer, Subway, and United Healthcare. Using knowledge he has gleaned from working with leading global companies, Folan will work together with Demar and the brand innovation team to leverage Tenet's unique Co-Magination® approach to product and service innovation. Co-Magination provides an iterative, immersive, and collaborative means to identify and prioritize key attributes that characterize the brand experience. This framework informs and inspires desirable and memorable touchpoint solutions throughout the customer journey.
About Tenet Partners
Tenet Partners is a brand innovation firm that transforms organizations through a blend of research, strategy, design and technology. Our mission is to help companies create brand value and unlock real-time solutions and possibilities in today’s digital-driven and customer-focused world. The Tenet Innovation team has secured numerous utility and design patents for innovative products and packaging on behalf of our clients. Consistently recognized for outstanding creative work, Tenet designers have won many design awards including Good Design Award, IDEA, iF Product Design and Red Dot.
For more information, please contact:
Business Development and Marketing
+ 1 212-329-3166