How Our Brand Innovation Won Samsung Success in Design Excellence

New York, NY (September 13, 2017) –

We are proud to announce the Samsung FlexWash™ system, a concept Verv Innovation helped create, won Gold in design excellence. This is an incredible feat for our division. The International Design Excellence Awards is one of the most prestigious design competitions in the world.

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The Secret to Samsung's Success

Samsung asked Verv to pinpoint an unmet need among washer buyers then exploit it with new features.

Our Co-Magination® approach uncovered consumers worry about maintaining the condition of their garments but don't have time to run extra loads.

Our team devised a concept for two ways to wash simultaneously in one machine, giving customers better fabric care with fewer loads in less time.

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It's a powerful example of the work Verv does in collaborative innovation to identify, visualize and design "what's next" in a category.

See the innovation Verv helped create at work in this 30-second video.

Brandlogic and CoreBrand have become Tenet Partners — Where brand meets innovation®. More