Our Culture Track practice is deepening its approach to employee engagement. To help us shape the kind of work we do in the future and share best practice with the branding community, we have been researching the key factors that influence brand culture. We surveyed employees at companies in the US and UK to find out what influences how employees live a company’s brand. We conducted the study over a two-week period at the beginning of 2017 and heard from representatives from over 50 companies.
We found that there are many factors that influence brand culture. Some include the importance of communicating and reinforcing a company’s brand, brand aligned recruitment, engagement and retention.
In our #WorkTrends podcast on February 22nd we’ll be sharing some of our high-level insights on employee engagement, brand culture and employee retention when we speak with Meghan Biro, founder and host of TalentCulture, a popular online program targeted to HR and Cultural audiences.
To find out more about the upcoming show, follow the TalentCulture #WorkTrends hashtag on Twitter and look out for us on February 22nd. We can’t wait to hear your insights!
On our Twitter chat, we will share the top-level headlines from our research; but for deeper insights, you can join our FREE webinar on March 28th. Just click here to sign up.