The concept of Disruptive Innovation in the mainstream lexicon of business by Professor Christensen is well established. But not much has been written about utilizing the brand to manage the changes that are potentially disruptive to your business or industry.
In the latest publication of the *Journal of Brand Strategy* (Vol. 5, No. 2, 142-149), Tenet Chairman, James R. Gregory and Hampton Bridwell, CEO and Managing Partner of Tenet, examine how customer experience management is one of the best tools in protecting your brand against disruptive intrusions.
Download the full article from the Journal of Brand Strategy: https://www.henrystewartpublications.com/jbs/sample9