Tenet Partners Bolsters Santa Monica Team with Two New Hires

Ryan Carmichael named Partner, Digital, and Nina Steenwyk joins as Account Manager

Santa Monica, CA (September 27, 2016) – Tenet Partners, a leading brand innovation firm, today announced two hires in its Santa Monica office, appointing Ryan Carmichael as Partner, Digital, and Nina Steenwyk as Account Manager. Effective immediately, Carmichael and Steenwyk will play a pivotal role in driving the firm’s continued growth on the West Coast.

Reporting to Larry Roth, Senior Partner, Digital, Carmichael will be charged with enhancing existing client programs and identifying new business opportunities through digital transformation initiatives. He will help expand and build Tenet’s digital offerings and help clients create value-added digital experiences through the introduction of new digital capabilities, products and services. Steenwyk will report to Russ Napolitano, Chief Operating Officer and will oversee key client accounts, while also working closely with Tenet’s new business team to identify new client opportunities on the West Coast.

Carmichael brings to the position proven experience and success developing innovative digital products and online experiences in the finance, insurance and technology industries. Most recently he served as Director, Digital Products at Farmers Insurance where he oversaw digital product transformation efforts, including famers.com, agent websites, and Farmers’ mobile app. Prior to Farmers, he was Senior Product Marketing Manager at Yahoo! where he helped to create new audience targeting solutions combining offline and online data.

“It is a pleasure to welcome Ryan to the Tenet team,” said Hampton Bridwell, Tenet CEO and Managing Partner. “As our clients continue to refocus their business strategies to reflect the changes set forth by digital, his experience developing innovative digital solutions and tools will be instrumental to unlocking new opportunities for growth and transformation across the enterprise.”

Stepping into the Account Manager role, Steenwyk brings over 5 years of experience as a project manager, helping clients manage both their offline and online branding strategies. She has worked with a range of clients from various industries, including Google and Coca-Cola. Previously at ITAL/C Los Angeles, she oversaw new business development and client relations, managing cross-functional teams to ensure the successful completion of projects.

“Nina’s solid understanding of brand strategy and the role of digital in enhancing the customer experience makes her an ideal fit for this role,” Russ Napolitano, Chief Operating Officer at Tenet Partners. “Along with her ability to successfully manage and grow client relationships, I look forward to her many contributions helping Tenet to thrive in such a dynamic market.”

About Tenet Partners

Tenet Partners is a brand innovation firm that transforms organizations through a fusion of research, strategy, design and digital experiences. Our mission is to help companies create brand value and unlock real-time solutions and possibilities in today’s digital, customer-driven world.

For more information, please contact:

Russ Napolitano
Chief Operating Officer
Tenet Partners
+ 1 212 329-3035

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