Tenet Partners today announced a strategic investment in Verv Innovation Partners LLC. The investment enhances Tenet’s ability to deliver a robust suite of product and service innovation capabilities into high-growth categories, including consumer packaged goods and durable products. The transaction expands Verv Innovation’s reach into new industries and sectors including financial services, insurance, medical device, pharmaceuticals, technology and industrial companies.
The partnership accelerates growth by adding product innovation capabilities to Tenet’s disciplines in brand strategy and digital to deliver greater value across the customer journey. In addition, Tenet and Verv will address current and emerging brand innovation opportunities presented by the growing dominance of mobile, connected products and the IoT (Internet of Things).
For nearly 20 years, the Verv Innovation team has redefined how to create and deliver successful innovations for products that are used in homes and workplaces. By bringing consumers and clients closer to the design process, from initial insights to concept development and refinement, the firm has helped deliver breakout product innovations for 3M, Abbott, Brita, Calphalon, Colgate-Palmolive, GM, Kraft Foods, LG Electronics and Thermos.
“In today’s digitally driven market, brand innovation success relies on the ability of teams to fuse customer insights, business strategy, design and digital transformation capabilities,” said Hampton Bridwell, CEO of Tenet Partners. “Adding specialists in product design and innovation to our strategy and digital talent is very exciting. This opportunity gives us the ability to turn business strategy into brand innovations that become the products and services that drive revenue growth for our clients.”
The partnership is a strong strategic fit adding new capabilities.
Co-Magination℠: Verv brings an agile design and consumer-insight methodology called Co-Magination. This powerful design method yields new innovations in shorter development cycles needed in fast-moving markets. Co-Magination is a methodology comprised of proven tools that put all project stakeholders hip-to-hip with Verv’s design innovators to capture and translate fresh insights that inspire real-time concepts and unrecognized opportunities. Coupled with Tenet brand strategy, digital tools and data analytics capabilities, Co-Magination will be a valuable tool in delivering innovations for clients.
Brand Innovation Lab: Tenet will immediately launch the Tenet Brand Innovation Lab, in NYC, to enable clients’ easy access to a dynamic creative environment in the heart of Chelsea, home to New York City’s largest start-up community. The Lab will be a unique space to fuel collaboration between researchers, strategists, industrial designers and digital specialists along with emerging technologies that are forming the connected customer experience.
“Verv Innovation has emerged as a leader in the evolution of design thinking and co-creation,” said David Demar, Principal of Verv Innovation. “Because of our extensive experience in building co-creation techniques, we are most capable of creating the next-generation of collaborative innovation. Our unique approach infuses design innovation with creative energy throughout our process, from insight to innovation.”
“There has never been a better time to unite world-class brand and product development expertise to define the next generation of customer experience. We’re excited about this next step with Tenet Partners and particularly the opportunity to make our proven techniques, including our novel Co-Magination process, a reality for companies seeking to accelerate growth and value for consumers” said Ken Miller, Principal of Verv Innovation.
“By combining this with our global expertise in business strategy, brand design and digital, we can now create and connect the customer experience in all channels,” added Bridwell.
Verv principals Ken Miller and David Demar, will be become Partners at Tenet and will report to Russ Napolitano, Tenet's Chief Operating Officer. Verv Innovation will retain its name and expand into Tenet’s New York City and Santa Monica offices to serve existing clients and establish new relationships as part of Tenet Partners.
About Tenet Partners
Tenet Partners is a brand innovation firm that transforms organizations through a fusion of research, strategy, design and technology. Our mission is to help companies create brand value and unlock real-time solutions and possibilities in today’s digital, customer-driven world.
About Verv innovation
Verv Innovation is an integrated product design and innovation firm. For nearly 20 years, Verv has optimized the pathway from inspiration to innovation, delivering new products and experiences that people love and value. Our unique blend of agile design philosophy and patented tools, such as Co-Magination℠, brings customers deep into the design and development process enabling us to development breakthrough products and services. As a full-service firm, our capabilities include consumer insight, design strategy, concept development and industrial design. The holistic integration of these disciplines, and the proprietary tools that link them, serve as the basis for solutions that are visualized in form and function, creating high-impact opportunities for many of the world’s most prominent brands.
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