Tenet Partners, a leading brand innovation and marketing firm, today announced it received Merit Recognition in the 2016 Rebrand 100® global award competition. The accolade recognizes the strategy, development and implementation of the Tenet Partners brand, formed from the merger of Brandlogic and CoreBrand in 2014.
Charged with creating a unified company that would balance and build off of Brandlogic’s and CoreBrand’s respective legacies and decades of expertise building brands in a changing, multi-channel world, the firm set out to create a new agency model – one that put customer-centric experiences at the core of driving brand innovations.
“Brandlogic and CoreBrand joined forces to create Tenet Partners with the goal of providing broader and deeper value to clients,” said Hampton Bridwell, CEO and Managing Partner of Tenet Partners. “Our brand is an important symbol of our commitment to helping clients put customers at the center of their business strategies. It is an honor to be recognized in the Rebrand 100 among such an elite group of global brands and agencies.”
The foundation of the Tenet Partners brand is the belief that in order to grow a business and drive revenues, a new set of principles is required that put customers at the center of business strategy. CMOs today are wrestling with the challenge of building brand experiences around customers, not merely attracting customers to a brand. Uncovering innovative areas of opportunity and helping organizations better understand how being brand-centric is good for business – this is served as the core ethos and guiding principle when bringing the two firms together under a single entity.
The company’s name Tenet was derived from the word tenet, a commonly held belief or principle. As a united company, Tenet Partners continues its shared philosophical legacy of creating and executing practical solutions to branding, technology and marketing applications for the world’s leading organizations. Partners is a nod to the firm’s collaborative and human-centered approach to brand building.
“While “Tenet” as a name reflects a belief or ethos, our visual identity reinforces the strength of conviction that stands behind that belief, “said Randell Holder, Design Director at Tenet Partners. “Simple and bold, the logo is bracketed top and bottom by vertical rules perfectly aligned to the visual center of the mark – bringing it back to the notion of thinking, believing and discovering more customer centered solutions.”
Tenet Partners brings together the complementary skills of the Brandlogic and CoreBrand teams, creating an employee-owned organization of researchers, strategists, writers, designers, technologists and thought leaders across four offices in New York City, Santa Monica, Rochester, N.Y. and Wilton, Conn. The company’s client history includes more than 200 high-profile global businesses, 90 percent of which are Fortune 500 corporations in the financial services, healthcare, industrial, pharmaceuticals, technology, insurance, transportation, consumer goods, education, energy, information services, non-profit, professionals and telecom industries. To view Tenet Partners’ award-winning Rebrand 100® entry or to see the complete list of this year’s winners, please visit: http://www.rebrand.com/merit-tenet-partners
Before: old logos - separate companies
After: new name and logo
REBRAND is the world’s leading platform for brand transformation insights, case examples, programs, and expertise. Celebrating 10+ years of excellence, its renowned REBRAND 100® Global Awards is the most highly respected, juried recognition for repositioned brands, having reached participation from over 51 countries in 41+ industries. Featured in such publications as The Wall Street Journal, CNN Money, Bloomberg News, articles and books, the competition has contributed to an unrivaled global library of transformed brands.
About Tenet Partners
Tenet Partners is a brand innovation and marketing consultancy that helps companies create brand value and unearth business opportunities by putting customers at the center of their business strategies. For more information, please visit us at tenetpartners.com and follow us on Twitter and Facebook.
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