Tenet Partners, a leading brand innovation and marketing firm, announced today that Powerhouse: The Secrets of Corporate Branding, the latest book by Tenet Chairman, James R. Gregory has earned the #1 spot in multiple categories and countries on Amazon.
With over 40 years of experience in advertising and branding, Powerhouse is a compilation of Gregory’s personal observations of the best practices that have helped a number of his global clients grow the value of their corporate brand and in turn, improve their performance in the marketplace. Gregory argues that to in order for corporate brands to effectively create enterprise value, business leaders need to be attuned to the factors that are influencing their corporate reputation and strategically manage and measure their brand like any other business asset.
Published in December 2015 by Best Selling Publishing, Powerhouse has received top-ranking positions on Amazon across 15 national and international categories including #1 in Advertising, Marketing and Consulting in the US, #1 in Business life in Canada, #1 in Consulting in the UK and #1 in Advertising & Marketing in AUS, just to name a few.
“Jim brings enormous experience and depth to the table when addressing the topic of corporate brands,” said Hampton Bridwell, CEO and Managing Partner at Tenet Partners. “The success and praise of Powerhouse is a testament to his impressive career helping clients understand how their brand creates measurable financial value.”
Among the key challenges facing brands today, which Gregory offers thoughtful insight and analysis, include:
- Corporate brand valuation – recommendations to build and manage brand value
- Achieving Coherence with Brand Communications
- Reliable Metrics for Determining ROI on Brand Communications
- Employee Engagement – Creating a Brand Driven Culture with Employees
- Creating and Managing the Customer Experience to Drive Value
- Strategies for Successful Social Media Engagement
- Brand Strategy from an M&A Perspective
- Building Relevance and Quantifying Relevance Over Time
Powerhouse: The Secrets of Corporate Branding is now available in print and e-reader format on Amazon.
About the Author
James R. Gregory is the chairman of Tenet Partners, a global brand innovation and marketing firm based in New York, NY. With 40 years of experience in advertising and branding, Jim is a leading expert on brand management and is credited with developing strategies for measuring the power of brands and their impact on a corporation's financial performance. Most notable of the tools that Jim has developed is the CoreBrand® Index (CBI), a quantitative research vehicle that continuously tracks the reputation and financial performance of over 1,000 publicly traded companies across 50 industries. Jim has written four previous books on creating value with brands.
About Tenet Partners
Tenet Partners is a brand innovation and marketing consultancy that helps companies create brand value and unearth business opportunities by putting customers at the center of their business strategies. For more information, please visit us at tenetpartners.com and follow us on Twitter and Facebook.
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