Tenet Partners and the New York American Marketing Association (NYAMA) Host Panel Discussion on “Building a Powerful Brand in the Age of Disruption” at the Harvard Club of New York City

Leading marketing executives of diverse industries will discuss the role of innovation and disruption in creating a powerful brand

New York, NY (January 20, 2016) – Tenet Partners, a leading brand innovation and marketing firm, will host a panel discussion on “Building a Powerful Brand in the Age of Disruption” in collaboration with the New York American Marketing Association (NYAMA) on January 26, 2016 at the Harvard Club of New York City.

The event will assemble senior-level brand strategy and marketing professionals from across various industries including technology, media, healthcare, education, hospitality and more. A panel discussion moderated by Don Sexton, Professor of Marketing and Decisions, Risk, and Operations, Columbia University, will provide insights on the challenges and opportunities marketing professionals face today and explore why driving growth through disruption requires strategic alignment between business model innovation, digital and brand strategy.

Panelists include:

  • Jim Gregory, Chairman, Tenet Partners
  • Kevin Perlmutter, SVP, Chief Strategist, Man Made Music
  • Brian Aronowitz, Chief Marketing Officer, Institute of Culinary Education
  • Alexa Christon, Head of Media Innovation, GE

What: “Building a Powerful Brand in the Age of Disruption” Panel Discussion Presented by Tenet Partners and the New York American Marketing Association (NYAMA)

When: Tuesday, January 26, 2016 from 6:00 PM to 8:00 PM (EST)

Where: The Harvard Club of New York City – 35 West 44th Street, New York, NY 10036

Tickets: $35 for NYAMA Members/$45 for Non-NYAMA Members. For more information and to register, please visit: http://www.nyama.org/event/the-age-of-disruption/

About Tenet Partners

Formed from the merger of Brandlogic and CoreBrand, Tenet Partners is a brand innovation and marketing consultancy the helps companies create brand value and unearth business opportunities by putting customers at the center of their business strategies. For more information, please visit us at tenetpartners.com and follow us on Twitter and Facebook.

About the New York American Marketing Association (NYAMA)

The New York American Marketing Association (NYAMA) is an organization that inspires, supports and celebrates brilliance in marketing. Founded in 1931, the NYAMA is the principal community for marketing professionals across all industries and disciplines in the New York area. Offering programs, monthly events, an interaction with the chapter through volunteer activities, we provide marketers with an opportunity to increase their knowledge and reach in the marketing community. We also serve as a resource for all marketing events, activities and news in the New York and surrounding areas.

For more information, please contact:

Russ Napolitano
Chief Operating Officer
Tenet Partners
+ 1 212 329-3035

Headquarters 11 West 42nd Street
Penthouse Floors 31/32
New York, NY 10036
212 329-3030

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